by Guy Alvarez | May 12, 2021 | Legal Marketing, Marketing Technology
Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market...
by Talia Schwartz | Apr 22, 2021 | Digital Marketing
An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along...
