How Technology Can Help Law Firms Increase Cross-Selling
Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market some of its other services to the retail giant’s various decision-makers. But law […]
Data: The Key to Account-Based Marketing Success for Law Firms
An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along the way. What does data health have to do with your law firm’s account-based […]