Employee advocacy plays a significant role in a law firm’s social media marketing strategy. When employees promote their law firm’s content on their own social profiles, it significantly extends the reach of a message and increases online engagement. In fact, as we previously discussed, encouraging your employees to share company-related content can increase overall likes and shares by 30%. Having an employee advocacy plan is more essential than ever. However, many firms face obstacles when it comes to motivating employees to promote and share their law firm’s content on their own social media pages. In this blog, we discuss the top social media advocacy tools that can help partners, associates, and employees quickly share and amplify the firm’s content.
Most law firms on social media are familiar with Hootsuite, the most popular social media management platform. However, not all are aware of Hootsuite Amplify, an add-on meant to help employees share content. Amplify allows employees to send pre-approved company messages out to their own social networks. On Amplify, you can even promote specific campaigns by emailing employees and asking them to share specific posts.
If your company already uses Hootsuite, Hootsuite Amplify is a good choice to avoid having to learn a new platform or subscribe to a separate platform.
PostBeyond offers a lot of customization and flexibility when it comes to how and what you want your employees to share. One benefit of PostBeyond is that you are able to compile both company content and curated content into your email updates. When you create the posts that will be sent in your email update, you can choose which networks users are allowed to post each message on. PostBeyond also provides metrics to show how each post ranks and the dollar amount of total earned media value gained from your employee advocacy efforts.
LIke PostBeyond, ClearView Social lets you create and queue up company articles that can in turn be shared by the entire team. Your team will receive content suggestion emails based on your curation through ClearView Social. The measurement tools on the platform enable you to track which employees share and how many people are engaging with your shared content. This data allows you to analyze how employee advocacy is generating results for your law firm and will allow you to continue to set goals.
EveryoneSocial makes it exceedingly simple to aggregate, review, and approve content for your employees to actively share. This platform is unique as it includes features such as a personal feed section, which allows employees to aggregate and share news updates or articles they themselves find interesting. This is a great tool to help foster a community among even the largest global law firms as it gives all of the attorneys one dedicated place to share relevant content with each other. Just like PostBeyond, EveryoneSocial includes a leaderboard, which is a ranking system of users and the content they’ve shared. It’s a great way to get employees motivated to share posts while fostering healthy competition.
The Sociabble platform is a one-stop social media aggregator of branded content, third-party content, and user-generated content. This platform is designed to be a simple solution for employees that don’t have the time or the motivation to curate their own third-party content on LinkedIn or Twitter. The platform’s analytics are phenomenal, making measuring and tracking end user engagement simple, allowing for continuous optimization and long term success.
All five tools allow you to track top sharers within your firm which can be useful if you want to incentivize employees to share more. When your employees actively share the firm’s blog posts or podcasts among their own social networks, you are reaching exponentially more people than simply relying on your company’s Twitter or LinkedIn reach. Hootsuite Amplify, PostBeyond, ClearView Social, EveryoneSocial, and Sociabble all make employee participation a more seamless and achievable part of your social media marketing strategy.
Contact us today to discover how we can help you achieve greater success with your employee advocacy programs and other social and digital challenges law firms are faced with today.
Updated and Republished from Nov 10, 2017