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Conversion Rate Optimization for Law Firms

Law firms that are focused on generating qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion Rate Optimization (CRO), is all about maximizing the effectiveness of your website by turning more website visitors into clients.

digital strategy for law firms

You spend thousands of dollars and hundreds of hours drawing visitors to your site, but you’re crippling your efforts—and wasting money—if you can’t convert visitors into leads and new clients. In a world of SEO, Google Ads, and social media, conversions are often overlooked. It’s why we recommend conversion rate optimization for almost all of our clients.

Good2bSocial can turn your site into a conversion machine, giving you more leads, more clients, and more revenue from the traffic you already get.

How we do it

Good2bSocial can diagnose your conversion issues, and help you solve them. All of our conversion rate optimization strategies are tailored specifically to meet your needs. Our executions are based on real data and extensive research into your targets. Here’s how we help to weed out problem areas and eliminate anything that might cause friction to your business development goals.

digital strategy for law firms

Analytics:

Before we get started, we will assess your current website. Tools like analytics, heat-mapping, session recording, and user behavior analysis will help us build a map of your current site—and show us what areas need improvement.

digital strategy for law firms

Market Research:

Effective conversion rate optimization strategies start with knowing what your target audience cares about. Our research digs deep into your prospective clients’ needs, goals, and concerns so we can discover what they truly value and what causes them to convert.

digital strategy for law firms

Conversion Strategy:

Building on your analytics and market research, our strategy focuses efforts on improvements that will resonate with your prospective clients and help you achieve the highest return on your investment.

digital strategy for law firms

Creative Services:

Great strategies are useless without the right execution. Our team of copywriters, web designers and web developers will craft messages that resonate, designs that inspire, and digital experiences that encourage action.

digital strategy for law firms

Split Testing:

Conversion optimization for law firms is a steady process that earns better conversion rates month-after-month. Split testing is how we’ll help you get there. We test different versions of our ideas, hone the results, and continuously refine our strategy to make your law firm’s website more profitable. Our continuous experimentation program ensures we’re always driving change where it matters most.

digital strategy for law firms

Personalization:

Using tools like Optimizely and dynamic web development, we’re able to tailor your law firm’s site to meet the needs of different audiences. The more personalized your site is, the more conversions you’ll get.

When we’re finished, all your website visitors will see is a slick site and all you’ll see is a conversion machine churning out leads and new business.

Get in touch with us for a free assessment of our ability to help you.

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