Podcast Episode 195: Podcasting to Promote Your Niche Practice
…& Twitter and the law firm Website. You can find Jody Sanders on Linkedin & Twitter and the law firm Website. You can find the The Texas Appellate Law Podcast,…
Podcast Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
…she brings that uniquely varied background to our conversation. Twitter: @JeniSchaller Do you see a trend in law firms producing more content? Firms used to have newsletters that focused on…
Podcast Ep. 38: Authenticity and Passion – Law Firm Testimonials with Vikram Rajan
…the word-of-mouth marketing automation app. He is a Forbes columnist and frequent presenter at bar associations. Twitter: @vikramrajan Why don’t more law firms use testimonials? Some attorneys are rightfully concerned…
Podcast Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development
…arrangements; assessing and redesigning partner compensation plans; designing new financial metrics and dashboards; refining business development skills; and more. Connect with Tim: Twitter | LinkedIn | Website Legal Marketers as…
Podcast Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews
…parent company, ALM Media for 16 years. Connect with Aric on Twitter | LinkedIn | Website How important is client feedback to a law firm? Client feedback is critical, particularly…
Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
…podcast app or RSS Reader. Shownotes Anna Norregaard has been a Principal Channel Executive at HubSpot for 5 1/2 years. She is responsible for helping HubSpot to grow its channel…
Podcast Ep. 49: Eric Fletcher – Leadership Starts with Listening
…(CMO), author of a super useful blog, Marketing Brain Fodder, and presenter of a wonderfully inspiring TED Talk. Connect with Eric: Twitter | LinkedIn | Website What constitutes leadership? Real…
Podcast Ep. 31: Harvard Law's Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
…Business Press in January 2017. Twitter: @HeidiGardnerPhD Reluctance to collaborate The resistance to collaborate in law firms can at least partially be explained by the numerous senior partners who have…
Ep. 53: The Value of Digital Knowledge Management for Lawyers
…businesses with local marketing. He also used to own a bar and restaurant in New York City. Connect with Rev on Twitter | LinkedIn | Email What is digital knowledge…
Podcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing
…non-profit organization, Philoxenia. Connect with Despina on Linkedin or Twitter The Evolution of Legal Marketing The changes in legal marketing have been substantial in the past few years. The CMO…
Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
…Fortune 500 brands set the stage for the latest of her seven books, Experiences: The 7th Era of Marketing. Connect with Carla on Twitter or LinkedIn What is the art…
Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
…Marketing Technology SIG. Connect with John on LinkedIn or Twitter The role of marketing technologists in law firms A marketing technologist’s responsibility is to enable technology for the business development…