Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
…rank it higher. How can I address user experience when optimizing my content? It all starts with user intent. In the past, we used to look at keywords and write…
Podcast Ep. 45: Content Marketing Strategy for Legal Tech Companies
…blog posts) Subject or headline Target audience Keywords Call to action Type of content (blog post, infographic, case study, webinar, video, podcast, and so on) In the podcast I go…
Podcast Ep. 84: How to Use Schema for Law Firm Websites
…schema to markup attorney bios in order to make sure they’re ranking for the right keywords on search engines. If your law firm produces blog posts, schema tags can be…
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
…notifies you of which keywords are being used in the market. Persado is an artificial intelligence tool that uses natural language technology to help personify content. These tools can help…
Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
…descriptive and keyword rich. It’s also crucial to make sure headers are properly formatted. You want to use those h3 tags – the more structure you can put in, the…