Is Your Law Firm’s Website Truly Doing You Justice? Takeaways from Good2bSocial’s Webinar

​A law firm’s website is more than a digital business card. It is your firm’s most visible brand asset, your primary intake channel, your credibility engine. And increasingly, it plays a critical role in how Google’s AI Overviews and other AI-powered answer systems evaluate authority and deliver your expertise to potential clients seeking the legal services your firm offers.

It’s been our experience that most law firm CMOs know when their websites are due—or overdue—for a refresh. But they often struggle to pinpoint exactly what needs to change, how much, and in what order. We tackled these issues and more during our recent webinar, “Is Your Law Firm’s Website Truly Doing You Justice?”, which brought together industry experts and law firm marketing leaders to deconstruct the strategic and technical roadmap behind successful law firm website redesign.

A Redesign Is a Business Initiative

One of the first themes to emerge from this insightful conversation was deceptively simple: a website redesign is not only a creative exercise. It is a strategic business initiative.

It is easy to focus on visuals. A modern layout. Updated photography. Cleaner typography. But none of those elements, on their own, determine whether a website is working. What’s truly important is whether your website accurately reflects your practice and supports your firm’s broader business objectives. Are you entering new markets? Expanding practice areas? Are you ready for a rebranding?

Your website must reflect where the firm is going, not just where it has been. Our panel recommended yearly audits to evaluate your site against your firm’s three- to five-year strategic plans. If your digital presence doesn’t align with that vision, it won’t scale with your practice.

The Technical Risks You Might Not See

When firms approach Good2bSocial for a redesign, they’re primarily concerned with how their site looks and reflects their brand. But once our team gets under the hood and begins to evaluate the back-end, technical shortcomings are often among the most concerning issues they encounter:

• Outdated content management systems.
• Unsupported plugins. Security vulnerabilities.
• Poor mobile performance.
• Accessibility gaps.
• Sluggish page speeds.

Unfortunately, these and other technical problems aren’t always visible to the untrained eye until something breaks, and then it’s too late.

Your CMS Matters

Your content management system (CMS) does more than control how web pages are edited. It determines how easily your team can publish thought leadership, optimize for search, integrate marketing tools, manage workflows, and respond to evolving digital demands.

Our panel explored the trade-offs between proprietary and open-source platforms, particularly how the limitations of a custom or outdated CMS often become apparent as a firm grows. If your marketing team struggles to update content efficiently, or if development resources are required for even minor changes, that friction compounds over time. What feels like a manageable inconvenience today becomes a strategic obstacle tomorrow.

Bottom line? Your firm’s CMS should empower your marketing team to make the most of your website, not constrain it.

Site Architecture in the Age of AI

Perhaps the most forward-looking part of the conversation focused on how websites function in an increasingly AI-driven search environment.

Traditional SEO is not dead. But it is no longer the entire story.

With AI Overviews, large language models, and increasingly synthesized search results, your website’s structure plays a critical role in how your expertise is interpreted and surfaced. Your site architecture is no longer just a navigation tool for users. It also serves as a signal to the machines evaluating your firm’s authority and deciding whether your content is worthy of inclusion in the answers provided in response to searchers’ queries.

Accessibility Is Not Optional

In the context of a website redesign, accessibility is too often an afterthought.

But ensuring people with disabilities can access, navigate, and interact with your website isn’t just a “nice to have,” it’s non-negotiable from both a compliance and reputational perspective.

These efforts should be guided by established standards, such as the Web Content Accessibility Guidelines (WCAG), which outline best practices for everything from color contrast and keyboard navigation to screen reader compatibility and alternative text for images. More than abstract recommendations, these guidelines should serve as technical benchmarks to ensure a positive user experience for anyone accessing your site. As our panel noted, an accessible website also reduces legal risk, particularly those related to the Americans with Disabilities Act (ADA).

Learning from Firms That Have Done It

The second half of the webinar shifted to lived experiences, bringing together marketing leaders who recently navigated redesign projects with Good2bSocial to share their candid reflections about their experience. Over the course of this discussion, several themes emerged:

• Executive alignment must happen early.
• Scope creep is real, and must be managed deliberately.
• The need for a content refresh is often underestimated.
• Internal communication between marketing, IT, and leadership is critical.
• Timelines are rarely as simple as anticipated.

Hearing directly from CMOs who have actually been through the highs and lows of a redesign provided attendees with valuable context. One point of emphasis: While the marketing team might lead a redesign project, it’s really an organizational initiative that requires stakeholder buy-in, coordination among all attorneys, and discipline to keep the project on track.

When Is It Actually Time to Redesign?

Some of the most valuable insights offered during the second panel discussion focused on inflection points—the red flags—that signal it’s time for a change:

• Your site cannot support new practice areas or geographic expansion.
• Performance metrics have stagnated.
• Your brand positioning has evolved significantly.
• Security or platform limitations create ongoing risk.

One big takeaway? Not every situation demands a full overhaul. In some cases, targeted improvements, such as design upgrades, a content refresh, and enhanced security, offer meaningful benefits without a full overhaul.

Missed the Webinar? Watch it On Demand!

This recap barely scratches the surface of the insights shared during our webinar.

If you’re evaluating your website, ready to move forward with a project, or simply unsure whether your current site still reflects who your firm is today, the full session is definitely worth your time. To view the webinar in its entirety, click on the link below:

[View the Webinar Here]

Ready to take the next step? Contact us today to schedule a free consultation with our Website Design & Development team. We’d be delighted to discuss how we can help bring your vision to life.