Navigating trends & analysis

Looking to catch up on the latest in digital marketing?
As sought-after subject matter experts on all things digital and legal marketing, we’ve got you covered with original thought leadership, research and insights from the Good2bsocial team.

Blogs

Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.

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21 Ways to Accelerate Business Development for Lawyers

21 Ways to Accelerate Business Development for Lawyers

The shift to a digital-first world has transformed how professionals across industries connect and grow their networks, and the legal industry is no exception. While lawyers have long relied on in-person networking and word-of-mouth referrals, COVID-19 in 2020 pushed the industry away from traditional methods like client dinners and sports outings, making digital platforms and […]

social media

Why Social Media Audits Are Essential for Law Firms

Is your law firm’s social media strategy working as hard as you are? The legal industry has become increasingly competitive, with potential clients turning to digital platforms to research and select their legal representation. A strong online presence isn’t just beneficial—it’s essential for survival and growth. While many law firms have embraced social media platforms […]

14 Tips for Writing The Perfect Attorney Website Bio

14 Tips for Writing The Perfect Attorney Website Bio

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they believe has the knowledge and skill to successfully take on their most pressing legal challenges. In my experience, attorney bios […]

Podcasts

Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.

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Webinars

For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.

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Ebooks

Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.

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A Law Firm CMO’s Guide To Budgeting eBook

A Law Firm CMO’s Guide To Budgeting eBook

Welcome to your ultimate guide to making the most out of your marketing budget. This eBook has been meticulously crafted to provide you with insights into the importance of strategic budgeting in the competitive landscape of legal marketing.

The Law Firm Guide To Pillar Pages

The Law Firm Guide To Pillar Pages

Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry. 

The Social Law Firm Index

The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.

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