Video is huge, and only getting bigger. In fact, online video accounts for 82.5% of web traffic. If that figure makes you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 14 techniques below. In this article, I reveal some of my favorite tips to help you create compelling, […]
Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B Testing. In this blog, I will break down what A/B testing […]
Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these law firm SEO myths had a nugget of truth behind them at some point. Whatever the cause of these SEO myths, law firms […]