How Firms Can Gain LinkedIn Followers

When it comes to LinkedIn, creating your company page is the easy part (even though it doesn’t always feel that way). It’s great to have a social media spot with your firm or company information on it – but to use it as an actual marketing tool, you need to have followers. One question we get all the time is, “How can I gain LinkedIn followers?”

Since we work with law firms and other companies in the legal industry on their LinkedIn strategies every day, we have some answers. Here is a list of 10 things you can do today to gain more LinkedIn followers.

Promote your Page

1. Start on the inside: have employees add your company as their workplace on LinkedIn. It makes sense that people who work within your organization are connected with you. When they add the brand as their employer, they will automatically become followers, and people they connect with will see the name as well and be able to follow if they’re inclined.
2. Leverage this LinkedIn company follow plugin to add a follow button onto your website or blog.
3. Get engaged: participate in industry-related groups and professional forums. Comment on content, add to discussions, ask questions, and connect with other people in the group. You could also create a group, and facilitate relevant discussions there. It’s a great way to build credibility, and if people like what you have to say they may follow you to hear more of it!
4. Assign more administrators to your page. Ask them to regularly update and share content – this will open up your page to a much broader audience (all of their connections).
5. Self-promote: Add your LinkedIn profile to your website, add links in blog articles, and make sure it’s on everyone’s email signature. You can also add it to business cards or even create a QR code for cards and collateral that takes people directly to the page.

Create Great Content

1. Share industry news. Even if you don’t have the time to create proprietary thought leadership, the legal industry is bursting with new and interesting things happening throughout the country. Simply find an article on a new law or precedent and share it on your page with a one or two sentence opinion. Make sure to add that you’ll post industry happenings regularly and to follow your company for insights!
2. Use video: Video content consistently ranks higher than any other kind of content in views and shares. Again, if you don’t have the bandwidth to create your own videos, find ones that are interesting and share them with your thoughts (remember to credit the original source).
3. Grab some images: Studies show that content using images performs better and is more likely to increase engagement than content without them.
4. Optimize your page. Just like with individual pages (and anything online, really), your page will be easier to find if it’s created with search in mind. Make sure the terminology in your copy matches your exact areas of expertise so that your page lands at the top of search results.
5. Create infographics. These pieces of content are booming – currently 300% more likely to be shared than any other type of content! You can use these in a variety of places and ways. Post them on LinkedIn with the source clearly labeled, and viewers are likely to follow the trail back to your page.

These tactics are just the tip of the iceberg when it comes to LinkedIn marketing! If you need help developing an overall social media strategy, get in touch – and follow us on LinkedIn!