Author: Spencer Shaak

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to the advent of sophisticated artificial intelligence (AI) technologies. Here’s a closer look at how AI is set to redefine content SEO strategies for […]

Learn how law firms can leverage SEO in demand generation to increase online visibility and acquire clients.

Before you actually start to recover SEO traffic and rankings following your website redesign, make sure that there is actually a problem to address.

Having a well-structured sitemap is critical for law firms, lawyers, and legal marketers looking to improve their online presence and make their content easily accessible to both users and search engine bots. At the core of every law website’s SEO strategy, a sitemap acts as the roadmap guiding search engines through the most important pages […]

Indexing is a crucial part of maintaining your site’s discoverability and visibility. However, indexing is a process that is generally out of the control of website owners. There are several good reasons why your law firm might want to instigate a total website re-indexing on Google, including content updates and SEO improvements.  In a video […]

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear that algorithms boost such content? Here is what law firms need to know […]

One of your goals is likely to improve the online visibility of your firm. If you’re already working on strategies like SEO, paid advertising, and social media, then you’ll want to add AEO to your arsenal. Here’s what legal marketers need to know about Answer Engine Optimization (AEO).  AEO: The Basics Answer engine optimization is […]

Have you ever looked up a question on Google? Perhaps you have Googled information on a celebrity or thought leader and found the answer without having to click on anything. In that case, you have conducted a zero-click search. More searches than ever before are terminating without a click-through to a website, mostly due to […]

Google SGE is making its debut this year. What does this mean for Google SGE and the future of generative AI in search? In this blog, we cover what we know about Google SGE and what law firms can expect with generative AI in search for 2024. What is Google SGE? The new method for […]

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical authority is key for being viewed as an expert – by not only your potential clients but by search engines […]

Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on unique circumstances, some are universally helpful. Studies have shown that these […]

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social media and SEO tactics work together to leverage the power of search engines.  What is Social Media SEO? Social media SEO […]