Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume!
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role she has had for four years. Lisa first began her career as a lawyer working as an associate attorney specializing in insurance defense for a law firm […]
Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Goodwin where she is responsible for the planning and execution of business development, marketing, and communications initiatives for the firm’s Litigation Department. Ms. Piccolo-Ingram has particular expertise in developing performance metrics […]
Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Choozle. She is a self-proclaimed tinkerer and a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she’s an expert at creating online and […]
Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ryan Klekas, Ryan Klekas is the Director of Partnerships at Bombora. Ryan works with Bombora’s strategic partners to ensure both they and their clients clearly understand how to use and achieve success with Bombora’s industry leading targeting intent data. The focus of […]
Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Howard Kravitz, Howard is the Chief Marketing Officer for global AmLaw 50 Law Firm Winston and Strawn. He oversees all Business Development, Marketing, Branding, and Communications efforts for the firm and he reports directly to the Chairman and sits on the Executive […]
Podcast Ep. 137: Legal Marketing Lessons to Live by With Attorney Justin Stivers
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Justin Stivers, the founder and owner of The Probate Law Firm; a law firm dedicated to probate and estate planning based out of Miami, Florida. Justin is all about making the legal process simple and easy for the consumer and is constantly […]
9 Non-Technical Ways to Make Your Law Firm’s Site Secure
Online privacy and security are becoming increasingly important to many people. It’s essential that your website is discoverable, but if visitors get the feeling that your site isn’t secure, they may leave. Fortunately, making your website more secure doesn’t require much technical expertise. Here are 9 things that your website administrators can work on to […]
Podcast Ep. 136: Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Katz, the Founder and CEO of the New Law Business Mode. Ali founded the New Law Business Model to teach her techniques to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives […]
Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week’s podcast focuses on the […]
Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Patton Sullivan Brodehl LLP in Northern California. His practice focuses on high-stakes real estate and business disputes throughout the Bay Area and California, which he often writes about on his blogs, “The LLC Jungle” […]
Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Awad, also known as @ceolawyer on social media, Ali is a successful lawyer/entrepreneur with his own law firm (Ali Awad Law, P.C.) and media company. Ali teaches lawyers, doctors, and other professionals how to brand themselves digitally and generate clients through […]