Why Paid Social Does Not Work for Law Firms
The reason comes down to trust and authenticity
Finally! A BigLaw Leader Understands the Importance of Social Media
Carter Phillips on the importance of social media.
Making Online Collaboration Part of Your Work Routine
How collaboration tools provide the chance to work in ways that weren’t possible a decade ago.
Announcing the 2014 Social Law Firm Index
Our study on the extent and effectiveness of social media usage by large U.S. law firms.
The Meerkat App: Opportunities and Lessons Learned
For legal marketers, the Meerkat story presents both an opportunity and a lesson to be learned.
Why Big Law Partners Don't Play Nice in the Sandbox
The barriers to collaboration in Big Law firms are deeply engrained in their culture.
Hunting for Prospects and Clients on Google + Communities
Google + communities can be very effective in reaching a target audience of business decision makers.
A Post-Minksy Moment for Law?
Having survived a severe downturn in the years following the 2008 financial collapse, the legal business today remains unsure of its footing, stuck in a mode of transition and uncertainty.
How Accountants Are Using Social Media
Accountants for the most part are just as slow as lawyers in coming to the social media party. If anything they may be trailing behind the legal profession.
The 2014 Social Law Firm Index
This year we’ve expanded our coverage to provide a ranking of the top 100 U.S. firms.
Why I Hate the Phrase "Content Marketing"
Content Marketing is one of those slippery terms that serves a multitude of purposes and covers up a multitude of sins
What is a Practice Platform?
The concept is based on adapting the idea of an author’s platform, as this has emerged in the publishing industry in recent years, to the needs of lawyers, accountants and other professionals.