Jessica del Pilar

Jessica del Pilar, Principal Designer at Good2bSocial, is a strategic communications, marketing, and digital-experience leader with deep expertise in helping organizations translate their purpose and mission into clear, high-performing websites. As Founder of Isthmian Group, she serves as a fractional marketing and creative partner to a wide variety of organizations—bridging strategy, storytelling, and execution across digital platforms.

Jessica has played an integral role in the design, governance, and evolution of numerous global brands, including FentressStudios.com, and FareedZakaria.com, as well as growth-oriented professional service and consumer brands. Her work spans website strategy, information architecture, content governance, UX messaging, stakeholder alignment, and long-term scalability—ensuring websites function not just as marketing tools, but as business-development and engagement engines.

With a background that blends journalism, design culture, and B2B marketing, Jessica brings a practical, cross-disciplinary perspective to digital decision-making. She is known for helping organizations recognize when their website is no longer serving their goals—and for guiding teams through smart, right-sized change that drives clarity, credibility, and results.