Dylan Kegeris

Dylan Kegeris is the Reporting and Data Manager at Good2bSocial, where he helps turn data into clear insights that drive smarter marketing decisions. In his role, Dylan leads the collection, analysis, and reporting of performance data across digital marketing channels, ensuring that both internal teams and clients understand how campaigns perform and where opportunities lie.

Dylan prepares detailed reports that break down complex metrics into understandable takeaways, highlighting trends in audience behavior, content performance, and engagement. He also builds and maintains custom dashboards that visualize key performance indicators in real time, making data accessible and actionable for stakeholders across teams.

In addition to reporting, Dylan contributes to strategy by identifying patterns and opportunities that can improve campaign outcomes. His work includes audience segmentation, performance testing, and ongoing optimization efforts, all grounded in a commitment to data accuracy and compliance with standards like GDPR and CCPA.

Dylan earned his bachelor’s degree in computer science with a concentration in computer security from the University of North Carolina Wilmington. While in school, he worked on the Virtual Access to STEM Careers (Vasc) Project at the Extended Reality Lab, focusing on research related to sea turtles.