Podcast Ep. 2: How to Become a Thought Leader and Grow Your Network
…the influencers are that can help you spread your message and genuinely engage with them whether on LinkedIn, Twitter, or at an event. It’s a give and take. Become a…
Podcast Ep. 43: LinkedIn for Business Development and Relationships With Judy Selby
…Is there a difference between how you use Twitter and LinkedIn? On LinkedIn you should be much more selective with what you share and post – avoid oversharing. However, Twitter’s…
Podcast Ep. 37: Law Firm Public Relations and Social Media With Ryan King
…guys on Twitter. On Twitter specifically, I see your original content that demonstrates how your knowledge can help me. You also offer clients and prospects value without selling by delivering…
Podcast Ep. 149: Finding Your Voice on Social Media
…this media commentary. There are many reporters on Twitter, so I figured, okay, let me fire up Twitter and start using it, and that is an entirely different thing. So…
Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
…points to firms that utilize LinkedIn functionalities like showcase pages and groups. Twitter Twitter is a very different network than LinkedIn, so we look at different factors. For example, if…
Podcast Ep. 73: The Evolution of Social Media in the Legal Industry
…developing global social media initiatives. Connect with Maya on LinkedIn, the Goodwin Law Twitter, or the Goodwin Law website. Social Media is a Universal Language With experience in diverse Fortune…
Podcast Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
…team, its efforts in business development technology, marketing technology and digital marketing. Twitter: @JHMadarang Why is marketing technology important today? Recent research conducted by Gartner found that a CMO’s marketing…
Podcast Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
…Ivy on Twitter: @IvyBGrey. How do you figure out what to be on social media, and Twitter in particular? Participate as yourself, not as a generic company logo. Represent yourself…
Podcast Ep. 148: How To Target High Level Decision Makers
…decision makers (e.g. senior corporate executives, policymakers, investors, and industry influencers.) Matt joins us today to give his insight on how marketers can target senior level decision makers. Podcast Shownotes…
Podcast Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing
…the industry by following influencers and reading legal publications to not only help further your career, but to empathize with the end users of the materials you create. TIP: Learn…
Podcast Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
…will link back to your site. Tip: Subscribe, retweet, and engage with influencers through social media with the goal of creating meaningful relationships with industry leaders. Make your content topical…
Podcast Ep. 17 Top Three Actions To Take After Building Your Website
…and helps you build relationships with influencers and others. See: A Social Media Strategy Checklist for Law Firms. Additional takeaway Don’t forget to measure everything. Not just web analytics like…