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8 Video Formats That Drive Results for Law Firms in 2025
Video isn’t just an option anymore—it’s a must-have for law firms looking to boost their online presence and connect with clients in meaningful ways.
Take LinkedIn as an example. Recent updates to its interface suggest the platform is increasingly prioritizing video content. In fact, video consumption isn’t just growing on LinkedIn, it’s surging, with time spent watching videos up by 36% year-over-year. What’s more, 93% of marketers report a strong ROI from their video content, with short-form videos performing the best.
So, how can your firm leverage video marketing to further its business development goals? While it’s easy to get hung up on production values, it’s far more important to create valuable, educational content that resonates with your target audience.
To help spark your creativity, we’ve compiled a list of 8 video formats proven to drive results for law firms in 2025.
Video Content Optimized to Engage
1. Client Testimonials
Client testimonials are powerful. They build trust with prospects by providing social proof, a key factor in their decision-making. Whenever possible, highlight specific, measurable outcomes through case studies, a Q&A session with a current client, or a video clip featuring a past client’s quote. Video testimonials boost credibility, allowing viewers to hear from those who have actually used your services.
Best Practices:
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The focus should be on the client and its representative.
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Include the client representative’s name and title.
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Allow the client to dictate the script and use their own words.
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2. “Explainer” Videos
Explainer videos, like this one created for a Good2bsocial client, are great for driving engagement. Whether you’re simplifying complex legal terms, clarifying the stages of a lawsuit, or outlining the rights of accident victims, a well-produced explainer video turns dense material into clear, digestible content.
Best Practices:
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Consider repurposing blogs or other content into other content.
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Make the type of video obvious by using phrases like “How To” in the title.
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Include text on the screen to ensure each step is clear.
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Close with an invitation to learn more, download a resource, or contact the firm for personalized guidance.
3. Short-Form Social Media Videos
If you’re active on social media (and you should be), that content can be a valuable source of inspiration for creating videos. If you’ve recently promoted a webinar or podcast appearance on social media, consider following up with short, engaging snippets from the event. These bite-sized highlights make the content more accessible and appealing to your audience.
Best Practices:
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Always include closed captions for accessibility.
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Optimize content for small screens.
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Make sure your thumbnail is eye-catching.
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Keep each clip focused on one clear message or takeaway.
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End with a clear call-to-action inviting the viewer to watch the webinar or listen to the full podcast episode.
4. A Website Video
When choosing a firm to work with, potential clients want to understand your attorneys’ personalities, your culture, mission, and core values. A video posted to your website’s “About Us” page is a great way to share this information. Adding a personal touch and ensuring the content feels authentic, approachable, and valuable is key. In the example above, another Good2bsocial client provides insight into the firm’s culture, fostering a genuine connection with its target audience.
Best Practices:
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Articulate your values clearly and with conviction.
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Make sure text, font, colors, and images match your website’s branding.
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Use real associates and attorneys in the video.
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DO NOT enable auto-play.
5. Tips Video
Expert tips are always appreciated, and videos offering practical advice are a great way to answer common questions and position your firm as a trusted resource. For instance, a DUI attorney could create a video outlining the “dos and don’ts” during a traffic stop, while a family law attorney might explain the key stages of a typical child custody case. You don’t need to dive into every detail—just focus on providing clear, helpful information. You can post tips videos to your website, share them on social media, or include them in your email campaigns to maximize their reach and impact.
Best Practices:
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Answer common questions potential clients interested in this topic might ask a lawyer.
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Focus on one clear, helpful takeaway per video to keep messaging tight.
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Use plain language and examples, so viewers can apply your tips easily.
6. Animated Videos
Animated videos are a powerful way to showcase your firm’s brand or highlight a specific practice area. With clean motion graphics and compelling storytelling, they can spotlight your strengths—whether that’s decades of courtroom success, a history of community involvement, or your innovative approach to client service. As this example for a Good2bsocial client demonstrates, dynamic visuals that mirror your firm’s identity can make your message more impactful and memorable.
Best Practices:
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Highlight your firm’s unique selling points, such as results, client focus, or areas of distinction.
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Keep your branding consistent through colors, fonts, and iconography.
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Pair engaging visuals with a professional voiceover and well-paced script.
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Include a clear call-to-action inviting viewers to learn more or schedule a consultation.
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Keep it short. Between 60 seconds and 2 minutes is ideal.
7. Thought Leadership Videos
Thought leadership videos position your attorneys as trusted authorities in their fields. By sharing timely insights, case law developments, or practical guidance, these videos help demonstrate credibility and keep your firm top of mind with prospective clients and referral sources. Whether recorded as short commentary, round-table discussion, or interview-style segment, a thought leadership video allows viewers to see and hear the people behind your brand—making your expertise more approachable and memorable.
Best Practices:
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Focus on relevant, high-value topics your audience cares about.
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Feature attorneys or subject-matter experts with a confident yet conversational delivery.
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Keep production polished, but not overly scripted—authenticity is key.
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End with a clear takeaway or call-to-action inviting viewers to visit your website or resource center to learn more.
8. Podcast Teaser Videos
Podcast teaser videos, like the above example from a Good2bsocial client, draw attention to your firm’s programming while expanding its reach beyond traditional podcast platforms. By pairing short clips or soundbites with engaging visuals, you can spotlight key moments from an episode and entice viewers to listen in full. These teasers also give prospective clients and referral partners a quick sense of your team’s expertise, personality, and style—building familiarity and trust before they ever hit “play”.
Best Practices:
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Include excerpts from the most important parts of the episode.
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Make sure the background color, fonts, and branding match your podcast’s branding.
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End with a CTA to listen to the full episode and subscribe to the podcast.
Takeaway
Video has become a vital component of any effective digital marketing strategy—and for good reason. When well-executed, a video can boost your law firm’s online visibility, nurture trust with its target audience, and provide the credibility that’s so crucial to success in the legal field.
Looking to create impactful videos or develop a video marketing strategy to nurture relationships with future clients? Contact us today to learn how we can help.
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