The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to outsource social media management is not a small decision, but doing so is likely to save time and money as well as offer more benefits. Here are a few of the broad benefits law firms can experience if they opt into outsourcing social media management.
1. Time Savings
This is probably the biggest and most obvious upside to outsourcing in general. Saving time is the most common reason to outsource social media management. Managing social media properly requires constant attention. Research shows that 42% of people expect a response on social media within 60 minutes. That means if you aren’t diligent you are missing opportunities to engage with potential clients, or worse, disappointing them. Having someone dedicated to social media means you can earn badges that help with credibility, monitor conversations, test different ideas and campaigns, and track brand mentions efficiently. All of those tactics require a time investment, and outsourcing is the best way to ensure that adequate time is devoted to social platforms. Plus, time saved is time you can spend on other initiatives!
2. Access to Social Media Experts
One of the greatest benefits of outsourcing social media management is that you’ll have exposure to people who know more about the topic than you do. That’s truly valuable in the rapidly evolving world of social. A social media expert can use the information you have on your client base combined with their own social media expertise to develop robust, data-driven campaigns. Additionally, it’s always helpful to get outside perspectives on things. An industry expert is likely to stay on top of trends, updates, and tools so that you don’t have to. Then they’ll apply that knowledge to your firm’s efforts for better results.
3. A More Sophisticated Technology Stack
Working with an agency will give you direct access to the latest technology and tools for improving social media strategy. Even the most tech-savvy of law firms are unlikely to be willing or able to invest in multiple tools specific to social media. Agencies are usually paying for memberships to powerful platforms like HootSuite, HubSpot, and more. If you were to pay for all those tools yourself, costs would add up quickly. An internal employee would also need to spend time onboarding and training on each of them. With an agency, you can rely on the fact that your social strategies and tactics will be informed and supported by the latest technology available.
4. Monetary Savings
Most organizations find that outsourcing for this skill set is more cost-effective than hiring a full-time resource. Consider the time it takes to find, hire, and train an employee. Plus, the average salary of a social media manager is up to $56,000. Furthermore, with an agency, you have access to an entire team’s expertise (and tools, as mentioned above) vs. a single resource. Teams usually include a project manager, an account manager, a graphic designer, and a hands-on person to execute strategies. You can expect a variety of people with different skill-sets dedicated to your goals. Some firms have even gone through the trouble and expense of hiring a full-time resource only to discover that there’s not a cultural fit or the person doesn’t stay on long and the process starts all over. You can save a lot of money (and stress) by outsourcing to an expert from the beginning. And of course, you can take the money you save and apply it to other programs.
5. Potential Support in Other Areas
An added benefit of outsourcing social media management is that agencies can offer you additional support in other marketing areas, should you need it. For example, competent digital agencies can help you to update your website, execute SEO, create content, produce videos, and much more – all you have to do is ask! This is much easier and faster than seeking out new vendors for various marketing projects. If you’ve found a social media agency you like working with, chances are you can turn to them for support on other marketing initiatives as well.
Perhaps the biggest benefit of outsourcing social media management is that you can expect great results – that’s what you’re paying for. If you don’t have the budget or office space to hire an internal resource, or you just want to take advantage of the benefits we listed here, consider outsourcing. If you’re not sure where to start, reach out to our experts. We help firms of all sizes with social media and every aspect of digital strategy.