Are You a Lawyer Looking to Grow Your Practice?
We help lawyers build a digital presence
Remember when it was enough to be a great lawyer? We do too.
The way clients find and choose attorneys has changed, and it keeps changing. They’re reading your content, checking your LinkedIn, scanning your website, and, in many cases, asking AI tools like ChatGPT, Claude, and Perplexity to recommend attorneys before they even consider calling. What they find shapes whether and how they follow through.
If a competitor’s name keeps coming up while yours doesn’t, this presents a cause-and-effect problem: 1) You are invisible, and so, 2) You may lose an opportunity to generate new revenue. Good2bSocial exists to ensure that doesn’t happen.
How exactly should you talk about your work without violating privilege or upsetting your clients?
How can you raise your profile and establish authority in your practice areas without compromising your professional reputation?
How can you ensure potential clients find you when vetting their options? Whether they’re searching on Google, turning to LinkedIn, or asking ChatGPT to recommend an attorney, where do you show up?
How can you tell whether the time and money you’re putting into marketing is actually turning into new clients, new matters, cross-sells, and real revenue? Are your marketing and business development processes set up to measure ROI?
Built for the Legal Industry. Focused on Growth.
Good2bSocial works with law firms and legal professionals, and we’ve spent years developing specialized knowledge that informs every aspect of the role of digital marketing in a legal marketing strategy. Our leadership team brings 10 decades of combined experience in digital marketing and the legal field, including senior-level work helping law firms and legal service providers of all sizes bring in new clients, expand into new markets, and build practices that grow year over year.
We understand the ethical considerations that shape how legal services can be marketed. We get that legal marketing can’t be one-size-fits-all. Reaching general counsel, individual consumers, and referral sources each requires a completely different approach. We build strategies for the way legal business is actually won.
Our team includes specialists in strategy, SEO, AI Optimization (AIO), content, website design and development, social media, paid advertising, journalism, and media. We work with practices of every size, from AM Law 200 firms to mid-size practices to boutique firms, and solo practitioners, across virtually every practice area. We measure our success the same way our clients do: new client acquisition, revenue growth, and brand awareness.
We Mean What We Say, and We Deliver What We Promise.
Law firms and lawyers usually come to us frustrated. They want to make changes and see results. Perhaps they’ve put money into a website that isn’t generating leads. They’ve posted on social media, but it was inconsistent, so they aren’t seeing a return. Others ran paid campaigns that produced clicks, but not clients. Some invested in new content, but haven’t realized measurable results because their SEO foundation is not in place. The problem usually isn’t effort. It’s the lack of a systematic, proven approach, and misalignment between the business strategy of the firm and the marketing tactics being applied.
That’s where we do things differently. We start every engagement with your goals. We get a clear picture of where your firm stands: your digital presence, your competition, your target clients, and where you want your practice to go in the next 6-12 months and beyond. From there, we develop a strategy, execute it, and continuously optimize it based on real performance data.
Our approach enables clients’ brands to appear in AI search results that users use to connect with legal expertise. Our team of seasoned legal writers create insightful content to help attorneys demonstrate authority in their practice areas. Our digital marketing experts run organic and paid campaigns to both elevate brands awareness and generate a steady flow of qualified leads. Our designers create custom websites that both communicate sophistication and deliver meaningful user experiences to convert prospects into clients. These sites, along with all our content, are built for humans and machines.
Whether you’re an AM Law 100 firm looking to strengthen your position in a competitive practice area by cross-selling into existing clients, a mid-size firm trying to grow your business litigation or employment practice, or a solo practitioner looking to bring in more family law or personal injury clients, we have what it takes to get you there.
We Know What Drives Growth
Isn’t it time your digital presence actually worked for your firm? Let’s talk about growing your digital visibility and your practice.
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