Who is Responsible for Social in Your Law Firm?
Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]
Collaboration – The Fault Is In Us Not The Code
Until law firm leaders begin to tackle the human element, collaboration is going to remain a hollow catchphrase
Five Tips for Measuring the ROI of Your Internal Social Network
One of the most frequent questions I am asked as a social business consultant is, “How do I measure the value of my internal social network?“ With 70% of the Fortune 100 reporting that they have launched an internal social network over the last year, it is no surprise that so many people are trying […]
The Three Levels of a Social Business
There have been many attempts over the last year to define what a social business is. IBM, Salesforce.com and many other enterprise software companies are spending a significant amount of money on advertising and marketing, trying to educate business owners of the benefits and values a social business offers. Yet for all their efforts, I […]
Why Professional Services Firms need Enterprise Social Networks
Has the effective transfer of tacit knowledge become a reality? Thirteen years ago we lived in a different world. The hot buzzword back then was Knowledge Management. KM as defined by Wikipedia “comprises a range of strategies and practices used in an organisation to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences […]
Seven Value Propositions of Enterprise Social Networks
By now most companies are aware of the value of social media marketing. Many companies have set up their presence on the public social networks: Facebook, Twitter, LinkedIn, YouTube… Some are even taking advantage of the newer social networks such as Pinterest, Instagram and Tumblr. Marketers are busy monitoring their brands and writing remarkable content […]