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Video Production for Law Firms
More than 75% of Americans over the age of 15 regularly view videos on Youtube, making the site the second most popular on the internet after Google.
Add the popularity of TikTok into the mix, along with the video capabilities of Facebook, LinkedIn, Twitter, and Instagram, and it’s easy to understand why so many businesses are making video production a key component of their digital marketing strategies.
With 94% of marketers saying that video has helped increase user understanding of their product or service, and 84% reporting that video has helped generate leads, law firms and lawyers can no longer afford to ignore video’s power to drive brand awareness and aid in business development.
Ready to Leverage the Power of Video?
Video production involves many moving parts.
Good2bsocial has extensive experience successfully working with lawyers, law firms, and legal marketers to script, plan, and produce compelling videos capable of connecting with potential clients in powerful and authentic ways.
If your firm is ready to incorporate video production into its marketing arsenal, we’re more than ready and willing to help.
Our Video Production Services
Videos provide an intimate means of telling your firm’s story, showcasing the expertise of its attorneys, and connecting with its target audience in a manner that encourages engagement.
So how can video production benefit your firm?
From multi-video series exploring important legal issues to visual case studies detailing your firm’s latest legal achievements, video offers many possibilities for engaging with and earning the trust of your target audience.
While Google has never confirmed that video content can help improve SEO, anecdotally, many marketers have noticed a correlation between well-produced video content and improved search rankings. An interesting and informative video is also likely to increase the amount of time visitors spend on your site and could even help you earn more quality backlinks, two factors that we know Google considers in its rankings.
Because today’s internet users enjoy visual content, they tend to favor websites that offer compelling videos that inform, entertain, or educate. They’re also more likely to share well-produced videos with their social networks, which can ultimately drive more traffic to your site.
Enhanced Thought Leadership
When consumers search for lawyers and law firms, they’re searching for specialized knowledge and expertise they don’t already possess. Videos that share unique industry insights or answer common legal questions help position your attorneys as experts in their practice areas. Viewers will come to think of your firm as a credible authority with the resources and knowledge to help solve their problems.
A Personal Connection
Lawyers and law firms have a reputation for being stuffy and impersonal. By allowing prospects to see an attorney’s face, hear their voice, and perhaps even gain a glimpse into a firm’s culture, videos can help you forge more personal connections with potential clients.
Because a single video can be shared across multiple channels – email newsletters, social media posts, landing pages on your firm’s website, and more – video production efforts have the potential to deliver superior ROI. You can even share small bites from a longer video to pique your audience’s interest and help guide them along their client journey.
How We Do Video Production for Law Firms
While video can be an incredibly potent marketing medium for law firms, creating well-produced video content takes considerable time, skill, and effort that many legal marketers just don’t have. Fortunately, our extensive experience in this realm has allowed Good2bsocial to grow into a lean, mean video production machine.
Our video production offerings include the following:
- Pre-Production: We decide on the video concept, the look, feel and style, write the script, cast any actors, decide on location and set design, and lock down all the other details that go into creating high-quality video content.
- Production: Our professional crew, including a director of photography, camera operators, sound engineers, and lighting techs, do what they do best – film a great video.
- Post-Production: Our editorial post-production team addresses needed color correction, records any voice overs, cleans up the audio, adds music, creates graphics, and generally ensures your video meets the expectations set in pre-productions.
- Revisions: Once you’ve seen the first cut, you’ll have a chance to share your thoughts with us. There is one round of revisions allowed at this stage, within reasonable expectations and within the scope of the original video concept.
- Output: After you’ve approved the final cut, we create high-quality files of your video that can be used for various formats, be it for the web, trade shows, or broadcast television.
Let’s Talk Video Production
We’ve spent decades helping law firms, lawyers, and legal marketing professionals leverage the latest digital marketing tactics to further their reach and connect with potential clients.
If your firm needs assistance producing thoughtful and compelling video content that will resonate with its target audience, we’d love an opportunity to talk with you.
Connect with us today to schedule your consultation.