We Help Our Clients Generate New Business
Marketing Automation for Law Firms
Marketing automation represents the next step for law firms that want to make the most of their digital marketing efforts, whether that means staying top-of-mind with clients and prospects, cross-selling legal services or converting leads from your website, LinkedIn, Facebook and Twitter into new business.
With marketing automation technology in place, the process of converting leads into clients doesn’t have to be left up to chance. A law firm can automatically send useful content at each action taken in the client journey — whether it was reading a blog post, clicking on a link in an email newsletter, attending a webinar, filling out a form on a landing page, engagement on social media, or interaction with any other topical piece of content the firm produces.
That is the beauty of marketing automation. You can designate the type of content a prospect or client will receive based upon that person’s actions and profile and their response to previous efforts.
We work with law firms to help implement a system and provide ongoing training. Among the services we offer:
- Evaluation and recommendation for the marketing automation platform that best fits your unique needs
- Setup of the platform including best practice and naming conventions.
- Initial and ongoing training.
- Content strategy to optimize use of the platform.
- Email campaigns that automatically trigger based on a prospect’s actions.
- Testing and analytics to see what’s working and what to improve.
With marketing automation, you will deliver the right content to the right people at the right time to optimize conversions and get new business.