Email Marketing

In today’s digital economy, it is imperative that law firms of every size and type develop a digital marketing strategy to generate leads and acquire clients. One surefire method to do this is through an integrated email marketing strategy.

According to a study by McKinsey and Company, email marketing is nearly 40 times more effective at garnering new customers than the combined marketing force of using Facebook and Twitter. In another study, Monetate, found that email marketing drives more conversions than any other marketing channel, including search and social.

Despite this data, most law firms today are not properly taking advantage of email marketing because they lack the knowledge and skills to properly create, customize, and automate their email and optimize it for conversions.

How we do it

  • Segmentation: We help you properly define and subdivide your law firm’s target audience into clearly identifiable segments. The four basic market segmentation strategies we employ are based on behavioral, demographic, psychographic, and geographical differences.
  • Personalization: We help you understand the individual characteristics and preferences of your clients and prospects and work with you to develop a process to deliver the right content
  • Engagement: We assist you in developing emails that inform and engage your target audience and keep them wanting more information.
  • Mobile: We ensure that your emails are visually appealing and easy to view and interact with regardless of a user’s device, screen size, platform or orientation.
  • Automation: We will help you select the right marketing automation platform for your firm and work with you to develop the processes and content required to improve engagement and increase efficiency from your email marketing efforts. We will help you synch the marketing automation platform with your CRM system and help create various forms of drip and nurture campaigns, as well as automation rules.
  • Video and interactive design: We find every opportunity to use video and other interactive elements to enhance the look of your email communications and engage readers. Our team of highly skilled visual designers, programmers and video production specialists will work with you to make your email stand out from the competition.
  • Conversion optimization: We will use various A/B and multivariate testing methods to optimize the conversions you get from your email. We will test various subject headers, calls to action and other methods to identify the best converting format for your audience.
  • Measurable Results: We will measure and analyze the effectiveness of your email marketing campaigns to determine the return on investment of your campaigns and to enhance the overall effectiveness of your efforts. We will go beyond traditional measurement analytics of open rate and click rate and help you to determine which emails are obtaining the highest conversion rates from your audience.

Our goal is to help you to increase the return on investment from your email marketing efforts. We will help to you streamline and automate your processes while at the same time helping you increase the size and loyalty of your email subscribers by delivering highly personalized content to them.

Want to know how you measure up?

Contact us today!