Content Audit & Strategy
The success of your digital marketing efforts greatly depends on the quality of your content.
By providing your users with a consistent stream of high-quality, appropriate content across all digital assets, you’re able to more effectively demonstrate your firm’s expertise, reinforce its brand messaging, and build and nurture relationships with the clients, prospects, and influencers you seek to reach.
Yet despite its importance, far too many firms fail to implement a strategy for delivering the type of digital content their audience wants and needs and in a way they prefer to consume it.
A Strategy that Aligns with Your Audience and Your Goals
Good2bSocial works with lawyers, law firms, and other legal-centric businesses and associations to develop and execute content strategies that align with both the needs of their audience and their business development goals.
If your firm is struggling to craft the right message for the right people, we’d love an opportunity to discuss your content needs in detail.
Just reach out and connect with us today.
How We Do Content Strategy
A strong content marketing strategy starts with three things: what you want to say, to whom, and how often. The best content will focus on your audience.
So how does Good2bsocial do content strategy?
We’ll begin with a comprehensive audit of your site to determine the current state of your content, as well as where it needs to be in order to maximize engagement with your target audience. Drawing on the insights gained from your audit, we’ll then work with you to create new optimized content and repurpose existing content for distribution on various channels, including blogs, eBooks, infographics, white papers, reports, videos, podcasts, and more.
You’ll also have an opportunity to work with a content creator at the Legal Writers Bureau, our elite team of award-winning writers and editors who specialize in high-impact legal and business content to enhance your brand’s credibility, position your attorneys as thought leaders, engage readers, and cut through the noise of the internet.
In our experience, content marketing works when it’s focused on your audience. If it’s valuable to them, they’ll keep coming back for more. As we work with you to improve your content marketing initiatives, we’ll aim to strike a balance between clearly communicating what you want to get across and what’s important to those you seek to engage.
Looking for More ROI from Your Content Strategy?
We have decades of collective experience helping lawyers and law firms leverage digital marketing to raise awareness, build credibility in their areas of expertise, and connect with potential clients.
If you’re looking to improve the ROI from content marketing efforts, we can help ensure that you’re guided by a solid strategy capable of providing your audience with the valuable content they want – and need – to see. Reach out today to schedule your free consultation.
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