A marketing budget outlines all the money a law firm intends to spend on marketing-related projects over the year. Marketing budgets can be difficult to establish for both small and large law firms. What you spend and where you spend it will depend on what you’re trying to accomplish.
So, what should your priorities be when you are looking at your marketing budget allocation?
First, let’s identify a focal point: Digital media. Digital media makes up more than half of both U.S. and global marketing spend.
This includes initiatives that cater to audiences on desktop computers, search engines, video streaming platforms, social media, and mobile devices. Given the success marketers have seen in it, you might consider spending at least half of your marketing budget on digital marketing.
At Good2bSocial, we understand the nuances of digital marketing in the legal industry. Our extensive experience can help your firm figure out the best digital channels and strategies to invest in.
Our knowledge and understanding of the latest trends and best practices combined with our experience working with some of the top law firms in the country enables us to create a customized strategy, to help your firm maximize its ROI and generate the results you are looking for.
Customizable solutions to achieve your goals:
Our digital strategies are customized for your firm and your practice areas. They are focused on three things: raising your profile, building credibility, and reaching the right people with the right message.
Website Design & Development
Our team of website designers will work with you to develop an interactive and mobile friendly WordPress website, customized to fit your personal style and professional needs.
Our team of professional legal journalists will work with you to craft fresh, relevant content that will get you noticed and position you as a thought leader in your area of practice.
Social Media Advertising
We will create, optimize and manage highly targeted social media ad campaigns that appear in front of your target audience and meet your business needs.
Search Engine Optimization
As a Google Premier Partner, we have the proven expertise in helping lawyers and law firms rank on page 1 of Google and Bing for keywords that drive the most cases and retainers.
We create ROI-driven email programs that build your database and build your law firm’s relationships with your most important clients and prospects.
Podcast & Video Production
We’ll work with you to develop podcast and video strategies that make sense for your firm and edit your files for highly professional cuts. From storyboarding to post-production, we are here to help bring your vision to life.
Google Ads Management
We will create and manage search engine marketing and lead generation campaigns on your behalf, driving prime business targets right to your law firm’s website or campaign landing page.
We make it easy for you to create and broadcast professional webinars that help your law firm stand out as a thought leader in your practice area. We manage the process from start to finish; including landing page creation and email promotion.
Conversion Rate Optimization (CRO)
We will help you maximize the number of leads your website generates. Our CRO experts combine analytics and behavioral insights to help law firms achieve their website conversion rate goals.
Marketing Technology Consulting
We provide marketing technology consulting to help firms develop custom martech stacks to realize efficiency and scalability of business development and marketing programs.
Why work with Good2bSocial?
– Leslie Schreiber
Founder, Leslie Schreiber, P.A.
– Evan Schwartz
Schwartz, Conroy & Hack PC.
– Judy Selby
Former Partner, Baker Hostetler
– Brian Schachter
Founder, Schachter & Levine, LLP
– Cory B. Cullen
Director of Marketing, Hopkins Carley