1. Home
  2. >>
  3. Digital Marketing & Budgeting...
Good2bSocial can help to ensure that your marketing budget aligns with your marketing goals as well as your law firm’s strategic goals and vision for growth.

A marketing budget outlines all the money a law firm intends to spend on marketing-related projects over the year. Marketing budgets can be difficult to establish for both small and large law firms. What you spend and where you spend it will depend on what you’re trying to accomplish. 

So, what should your priorities be when you are looking at your marketing budget allocation?

First, let’s identify a focal point: Digital media. Digital media makes up more than half of both U.S. and global marketing spend. 

This includes initiatives that cater to audiences on desktop computers, search engines, video streaming platforms, social media, and mobile devices. Given the success marketers have seen in it, you might consider spending at least half of your marketing budget on digital marketing.

 At Good2bSocial, we understand the nuances of digital marketing in the legal industry. Our extensive experience can help your firm figure out the best digital channels and strategies to invest in. 

 Our knowledge and understanding of the latest trends and best practices combined with our experience working with some of the top law firms in the country enables us to create a customized strategy, to help  your firm maximize its ROI and generate the results you are looking for.

Customizable solutions to achieve your goals:

Digital Strategy

Our digital strategies are customized for your firm and your practice areas. They are focused on three things: raising your profile, building credibility, and reaching the right people with the right message.

Website Design & Development

Our team of website designers will work with you to develop an interactive and mobile friendly WordPress website, customized to fit your personal style and professional needs.

Content Marketing

Our team of professional legal journalists will work with you to craft fresh, relevant content that will get you noticed and position you as a thought leader in your area of practice.

Social Media Advertising

We will create, optimize and manage highly targeted social media ad campaigns that appear in front of your target audience and meet your business needs.

Search Engine Optimization

As a Google Premier Partner, we have the proven expertise in helping lawyers and law firms rank on page 1 of Google and Bing for keywords that drive the most cases and retainers.

Email Marketing

We create ROI-driven email programs that build your database and build your law firm’s relationships with your most important clients and prospects.

Podcast & Video Production

We’ll work with you to develop podcast and video strategies that make sense for your firm and edit your files for highly professional cuts. From storyboarding to post-production, we are here to help bring your vision to life.

Google Ads Management

We will create and manage search engine marketing and lead generation campaigns on your behalf, driving prime business targets right to your law firm’s website or campaign landing page.

Webinar Production

We make it easy for you to create and broadcast professional webinars that help your law firm stand out as a thought leader in your practice area. We manage the process from start to finish; including landing page creation and email promotion.

Conversion Rate Optimization (CRO)

We will help you maximize the number of leads your website generates. Our CRO experts combine analytics and behavioral insights to help law firms achieve their website conversion rate goals.

Marketing Technology Consulting

We provide marketing technology consulting to help firms develop custom martech stacks to realize efficiency and scalability of business development and marketing programs.

Some of our clients

Why work with Good2bSocial?

Good2bSocial has helped my firm in so many different ways. They created a social media presence for my company as well as put my firm on the first page of many Google searches through search engine optimization. Their attention to detail and dedication to helping my firm succeed has made me extremely happy with their work…

– Leslie Schreiber
Founder, Leslie Schreiber, P.A.

Good2bSocial has been incredibly successful in crafting our content strategy, managing social, and driving digital marketing campaigns to grow the firm. We’ve been especially pleased with the number of quality leads the firm has been able to consistently acquire from LinkedIn and Facebook Advertising. I can’t recommend Good2bSocial highly enough.

– Evan Schwartz
Schwartz, Conroy & Hack PC.

Good2bSocial has helped me get the most value out of the time and effort I invest in content marketing and social media, and has helped me to augment my reputation as a thoughtful voice in my areas of practice. Good2bSocial understands the practice of law. I highly recommend Good2bSocial to any lawyer who is looking to generate real business results.

– Judy Selby
Former Partner, Baker Hostetler

Working with Good2bSocial has completely revolutionized the customer-facing profile of my business. From designing a web/social-media strategy and platform, to full implementation, to on-going consulting, coaching and fine-tuning, I never knew all the things I was doing wrong until Good2bSocial showed me how easy it is to do it right.

– Brian Schachter
Founder, Schachter & Levine, LLP

Good2BSocial and Guy Alvarez have far exceeded our expectations. I have been trying for years to truly comprehend the power of social media and web analytics, and now I am much better prepared to make good decisions. Within a short amount of time, Guy developed a social media strategic focus for our firm which we are implementing. We consider Good2BSocial to be an integral part of our team as they contribute rock solid ideas and strategy.

– Cory B. Cullen
Director of Marketing, Hopkins Carley


(866) 469 – 8130 | 680 West End Avenue | Suite 4D | New York, NY 10025