by Noreen Fishman | Jun 6, 2023 | Content Marketing
To thrive in your business you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And, the best way to do it is to build buyer personas for legal services you provide. As the name suggests, a buyer persona...
by Noreen Fishman | Jun 2, 2023 | Digital Marketing, Uncategorized
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder...
by Noreen Fishman | May 24, 2023 | Social Media
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients. On the other hand, misusing social media channels can do damage to...
by Noreen Fishman | May 22, 2023 | Content Marketing, Social Media
LinkedIn continues to advance their content ecosystem. You can use the various features available to better connect with decision-makers. In this post, we are exploring some advanced content tactics that will help you to stand out and better engage with your...
by Noreen Fishman | May 12, 2023 | Digital Marketing
Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start. To help you feel more comfortable with all things Google Analytics, we’re...
