by Noreen Fishman | May 5, 2021 | Digital Marketing
With clients getting savvier in their decision making and more “noise” across the marketing landscape, it’s getting harder and harder for law firms to stand out amongst the competition. That’s why, along with effective marketing and thoughtful pricing structures,...
by Noreen Fishman | Apr 29, 2021 | Content Marketing
Did you know that marketing accounts for over 10% of a law firm’s budget? As every law firm leader knows, marketing activities don’t come cheap. That’s one reason why user-generated content (UGC) is getting more attention and more traction among law firms....
by Noreen Fishman | Apr 23, 2021 | Marketing Technology
You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software...
by Noreen Fishman | Apr 16, 2021 | SEO
One of the primary goals of search engine optimization (SEO) is to guide prospects to your law firm’s website, which includes your practice area pages. Your practice area pages communicate to potential clients what it is you do, how you can solve their problems, and...
by Noreen Fishman | Apr 7, 2021 | Social Media
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced the use of clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of the standard aspects of using...
