by Noreen Fishman | Jun 30, 2020 | Digital Marketing
COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a...
by Noreen Fishman | Jun 23, 2020 | Measurement and Analytics
Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so?...
by Noreen Fishman | Jun 8, 2020 | Social Media
Is Instagram an important piece of your marketing mix? With over 1 billion active users, the platform can seriously help to drive qualified traffic and build a positive brand image for your firm. It’s important to give Instagram the respect it deserves. But while you...
by Noreen Fishman | Jun 2, 2020 | Measurement and Analytics
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
by Noreen Fishman | May 26, 2020 | Social Media
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake....
