by Noreen Fishman | Dec 12, 2019 | Legal Marketing
In today’s social climate, law firms can’t be in business simply for the sake of earning profits. It’s important for firms to engage in corporate social responsibility (CSR) programs that have a lasting impact on many of today’s social and economic challenges. Clients...
by Noreen Fishman | Dec 4, 2019 | Content Marketing
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you...
by Noreen Fishman | Nov 8, 2019 | Content Marketing
Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which...
by Noreen Fishman | Nov 1, 2019 | Legal Marketing
Any firm who hopes to grow needs to understand the expanding world of digital marketing. The problem is that the online landscape is so vast and quickly evolving, becoming effective in the space requires more bandwidth than most law firms have. Chances are, you’ll...
by Noreen Fishman | Oct 28, 2019 | SEO
Simply put, a “backlink” is a link to your website from an external website. They’re useful for improving a website’s search engine optimization (SEO). In other words, backlinks can improve the ranking and visibility of your law firm’s website on...
