by Noreen Fishman | May 10, 2018 | Social Media
Measuring your marketing performance on social media can be tricky. If you really want to know how your social media marketing efforts are performing, it’s essential that you conduct a social media audit regularly. Without regular audits, you’re flying blind. An...
by Noreen Fishman | Apr 19, 2018 | Digital Marketing
Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content marketing techniques dominate SEO methods, email...
by Noreen Fishman | Mar 30, 2018 | Blogs and Microsites
A law firm blog editorial calendar might seem like overkill for something as simple as writing a post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content...
by Noreen Fishman | Mar 22, 2018 | Content Marketing
Good content is the heart and soul of a successful online marketing strategy. From text to images, videos, and overall layout, content can make or break an entire campaign. It is important to add value to an already large pool of information. You can’t just be echoing...
by Noreen Fishman | Mar 12, 2018 | Digital Marketing
One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates and no clear picture if your firm’s goals are really being...
