by Noreen Fishman | Oct 21, 2019 | Social Media
As LinkedIn continues to rise in popularity, it’s pivotal to learn how to run a successful LinkedIn ad campaign for your law firm. LinkedIn’s membership and usage continues to grow and the platform is one that allows a high degree of targeting by industry and...
by Noreen Fishman | Oct 7, 2019 | Digital Marketing
Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one...
by Noreen Fishman | Oct 2, 2019 | Legal Marketing
Mistakes are never good – except when you can learn from someone else’s to drive more successful efforts for your own firm. Here, we’re explaining the 6 common digital marketing mistakes lawyers make and how to avoid them. We’ve worked with lawyers and legal...
by Noreen Fishman | Sep 27, 2019 | Search Engine Marketing
Crafting the perfect law firm landing page requires some research, knowledge and effort. Your landing page is often the first impression a potential client has of your firm and its attorneys. A landing page, which is created for your advertising campaign, should grab...
by Noreen Fishman | Sep 20, 2019 | Measurement and Analytics
Your website is the face of your firm. It not only creates a first impression, but also provides important marketing and is often a key step for prospects searching for legal assistance. You want to make sure that you’re leaving the best first impression possible, and...
