How to Create An Effective Social Media Policy
Does your firm have a social media policy? If so, do you know what it contains? When was the last time it got reviewed and updated? Are your employees even aware the policy exists? A properly crafted social media policy will not only reduce risks, it can also be used...
A Lawyer’s Guide to Getting Published On Wikipedia
When it comes to marketing online, one of the best things you can do for your law firm is publish an article on Wikipedia. Although anyone can write or edit articles on this massive online encyclopedia, everything must pass a rigorous review process before it’s...
A Social Media Strategy Checklist for Law Firms
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. Cultivating an appealing image through...
What Is Marketing Automation and Why Should Law Firms Care?
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to...
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