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Spencer Shaak

Director of SEO and AI Search

Spencer Shaak is the Director of SEO and AI Search for our Good2bSocial Digital Marketing Division. A seasoned SEO expert with over a decade of experience in digital marketing, specializing in search engine optimization, content strategy, and technical SEO. He leads initiatives to optimize content for inclusion in AI-generated search results, leveraging prompt-driven strategies, structured data, and natural language alignment to enhance visibility across platforms like Google, ChatGPT, and Perplexity.

As Senior SEO Manager at Agency Elevation, he led a team responsible for client onboarding, keyword research, and site optimizations, driving sustained organic growth. Spencer’s background includes key roles at YDOP and Exo Imaging, where he developed and executed SEO strategies that significantly enhanced site visibility, lead generation, and user experience. Passionate about staying ahead of evolving search engine trends, Spencer is dedicated to optimizing digital experiences and mentoring teams to maximize SEO performance.