Libby McCarthy

As the Senior Digital Marketing Account Manager of our Good2bSocial Digital Marketing Division, Libby supports client-centric and data-driven strategies to support business development and branding goals. Libby is responsible for collaborating with the Digital Marketing Strategist to craft impactful strategy, leveraging performance analytics to identify growth opportunities.  

An expert in cross-functional executions, Libby works with teams across Good2bSocial to deliver multifaceted, bespoke digital strategies across social media, search, display advertising, and content creation. She also conducts regular market research, utilizing industry trends to inform ongoing strategy.  

Libby attended New York University and holds a Bachelor’s in Media Production and Development. She currently resides in Brooklyn, NY.