Julie Lorson

With over 15 years of experience in the dynamic world of SEO, Julie Lorson has established herself as a formidable force in digital marketing. Specializing in crafting tailored SEO strategies for law firms, she has spent nearly a decade focusing her efforts on elevating law firm digital marketing. 

As Director of Client Strategy, Julie plays a pivotal role in helping Good2bsocial’s clients achieve their business objectives through enhanced online presence and engagement. Collaborating with SEO, PPC, content marketing, and social media teams, she crafts data-driven campaigns that align with client goals. She designs A/B tests to optimize various digital assets, develops and implements effective SEO strategies, and impactful social media campaigns across multiple platforms. Additionally, Julie manages online advertising efforts, conducts website audits for strategic enhancements, and utilizes analytics tools to measure marketing effectiveness. Her content marketing initiatives focus on engaging and informative materials, while her video marketing strategies enhance client storytelling. Committed to innovation, she stays updated on the latest trends and best practices in digital media.

When not navigating the complex world of digital marketing, Julie dedicates her time to the arts. She serves on the Board of Directors for the Modern Classics Theatre of Long Island, a nonprofit theater company producing six shows annually for the community. Whether performing, managing lights and sound, or producing shows, Julie is deeply involved—just don’t ask her to dance! Her dedication to the arts mirrors her commitment to her clients, bringing creativity and passion to every project she undertakes.