Emma Lowe

As a Digital Media Specialist, Emma Lowe collaborates closely with the digital marketing team to support client deliverables, creating and implementing digital marketing strategies under the guidance of the Project Manager.

Emma plays a vital role in ad creation by developing ad copy, graphics, and targeting strategies in collaboration with the creative and content teams. She manages social media posts and content calendars using tools like Jasper, StoryChief, and Asana, ensuring a strategic online presence. With a keen eye on trends, Emma stays updated on digital media shifts and assists in managing PPC and social media campaigns across platforms like Google Ads and Facebook Ads. She ensures compliance with product policies and client guidelines, maintains quality control, implements SEO tactics to enhance online visibility, and leads a seamless onboarding process for new clients. Additionally, Emma oversees the uploading and optimization of podcasts to maximize their reach.

Emma is a graduate of Georgia College State University, where she pursued her passion for Marketing and Communications. Emma resides in Charlotte, North Carolina, where she plays a pivotal role in driving digital strategies for her clients.