Podcast Ep. 65: SEO Strategies for Large Law Firms
…CTR of 29.87%. The keywords with the highest buyer intent in the legal industry are the words “best+keyword” or “keyword+reviews”. Law firms are competing against publishers and review sites when…
Podcast Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
…the best possible results. For marketers and lawyers, this means thinking about the broader topics around the keywords you’re trying to rank for. Targeting topics instead of keywords only Ask…
Podcast Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider
…The key elements of your Google AdWords campaign Ads that reflect your law firm Individual landing pages for each ad Keywords Four types of keyword match: Exact match – searcher…
Podcast Ep. 3: The Four SEO Techniques for Law Firms
…a page or blog post. Tip 1: Do your keyword research. Keywords should be client-focused and have enough search volume. Tip 2: Make sure the keyword is in your title,…
Podcast Ep. 17 Top Three Actions To Take After Building Your Website
…such as the keywords and key phrases that your target audience would. Use keywords in the right places and include long tail key phrases. TIP: Use Yoast SEO, a WordPress…
Podcast Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018 with Guy Alvarez
…its algorithm more intuitive. Semantic SEO looks at topics rather than focusing exclusively on keywords. Google is able to understand topics surrounding keywords which helps users find what they’re looking…
Podcast Ep. 55: Tips on Remarketing for Law Firms
…your services or products because they used specific keywords on Google to search for it. On the other hand, with display ads the targeting has nothing to do what the…
Podcast Ep. 39: Optimizing Attorney Bios With Mary Trice
…is constantly changing. In order to be successful at search engine optimization, one must keep up with new trends and algorithms. Having a keyword strategy for attorney bios is one…
Podcast Episode 187: Will AI Kill SEO?
…a very valuable tool; it can provide us with things such as keywords, keyword clusters, and common answers to questions. People can get a sense of what and how other…
Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.
…a new venture for them, they can be confused and may not understand where to begin. Then they usually conduct a keyword search like “law firms near me” or “attorneys…
Podcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website
…Make sure that on your new site, valuable links are redirected and target keywords remain intact. Sometimes web design agencies set up the website, but don’t submit it to Google…
Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine
…keywords can push out your competition that aren’t using the same keywords or aren’t narrow enough on their website. The other thing you want to do is make sure that…