GENERATING BUSINESS IN THE DIGITAL AGE

We combine transformative strategies, cutting-edge technologies and deep industry expertise to help legal and professional service providers grow their business.

 

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What We Do

Our offerings start and end with your business goals. Simple as that. With us, it’s all about you.

Your clients and prospects expect to be engaged as individuals—based on their terms, their needs, and their interests. Our job is to help you do that.

REACH

Expand your reach to attract new clients and penetrate new markets through cost-effective digital and social media marketing.

ENGAGE

Engage with clients, prospects and influencers through intelligent content that fosters relationships and grows your network.

INFLUENCE

Amplify your influence and reinforce your position as a thought leader in your field and market.

CONVERT

Convert your digital initiatives into business opportunities and calculate ROI using meaningful, measurable data analytics.

Capabilities

News and Insights

Our Approach

At Good2bSocial, we approach every project, campaign and initiative from three distinct perspectives

ANALYZE: Apply intelligence from data and analytics.
ENGAGE: Appeal to the client, prospect and influencer.
CREATE: Develop remarkable content and experiences.

Using the right balance of these components, we develop an articulated, multidimensional strategy that will achieve your objectives. We assign people to your project whose skills and experience fit the approach. As a result, we can nimbly plan and execute a campaign within a matter of weeks, months, or even just a few days.

OUR APPROACH

At Good2bSocial, we approach every project, campaign and initiative from three distinct perspectives

ANALYZE: Apply intelligence from data and analytics.
ENGAGE: Appeal to the client, prospect and influencer.
CREATE: Develop remarkable content and experiences.

Using the right balance of these components, we develop an articulated, multidimensional strategy that will achieve your objectives. We assign people to your project whose skills and experience fit the approach. As a result, we can nimbly plan and execute a campaign within a matter of weeks, months, or even just a few days.

What Our Clients Are Saying

Good2bSocial has been instrumental in helping me get the most value out of the time and effort I invest in content marketing and social media efforts. Starting with the design and development of a new microsite, and then enhancing my LinkedIn profile and activity, Good2bSocial has helped me to augment my reputation as a thoughtful voice in my areas of practice…

Judy Selby
Partner, Baker Hostetler

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Ben Stevens

When I was appointed to serve as Technology Coordinator for the American Academy of Matrimonial Lawyers, one of my top priorities was to improve our organization’s social media presence. After a great deal of research and interviewing several companies, the AAML selected Good2bSocial for our social media, newsletter, and related needs. Guy and his team have been great to work with, and I am very pleased with the results thus far.

Ben Stevens
Technology Coordinator, American Academy of Matrimonial Lawyers

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Jonathan S. Damashek

Good2BSocial has helped our firm to significantly increase the number of leads we are receiving from our digital marketing efforts. Through their work, managing our social media, SEO and PPC campaigns, we have seen a substantial increase in the number of conversions and as a result new clients. The team at Good2bSocial provides excellent service to our firm and functions as an extension of our marketing team. I highly recommend Good2bSocial.

Jonathan S. Damashek
Partner – Hecht Kleeger & Damashek, P.C

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Kristin Calve

 

Good2bSocial has been instrumental in helping us grow our digital footprint and expand our reach on social media. Their proven methodology and innovative use of technology has enabled us to reach a larger number of readers and also to provide added value to our existing contributors. I highly recommend working with Good2bSocial.

Kristin Calve
Publisher, Metropolitan Corporate Counsel

 

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Michael J. Turillo

 

While at KPMG, Guy spearheaded the integration of KPMG’s multiple national web sites that resulted in KPMG’s first global and comprehensive web site reflecting the total depth and breath of the Firm’s 165,000 professional’s capabilities and expertise encompassing our 4 major lines of business across 135 countries of practice. The new site won multiple awards for innovation and creativity…

Michael J. Turillo
Chairman of the Board of Directors at inno360, Inc.

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Melinda Fried

Guy is a very strong strategic consultant. He is passionate, diligent and very knowledgeable on both internal and external social media capabilities. As we launched our employee social network, he was instrumental in developing our strategy for company-wide deployment, adoption and training.

Melinda Fried
Director, Corporate Communications, Pernod Ricard

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Maura Donovan

Good2bSocial has been an excellent resource to our business in creating winning social media strategies. They jumped-started our efforts to attract customers and build engagement online. They were able to quickly dive into our challenges and make solid recommendations that could be implemented quickly. We have already seen results.

Maura Donovan
Vice President, Marketing, Lexis-Nexis

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Victor Rubino

Guy was instrumental in setting PLI on the path of creating an online Division in 2000 and has continued to help us in a number of areas connected to digital marketing and social media. He is bright, articulate, engaging and an expert in his field.

Victor Rubino
President-Emeritus, Practising Law Institute (PLI)

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Esther Farkas, Esq.

Good2bSocial helped our small law firm build and execute a social media strategy. They are extremely knowledgeable about social media as it applies to lawyers and offered concise and targeted advice that helped us execute our strategy quickly and efficiently…

Esther Farkas, Esq.
Co-Founder and Partner at Farkas & Neurman PLLC

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Stacey Gordon

Good2bSocial provides incredible insight for companies looking to implement, maximize, capitalize and/or enhance current social media programs. They take the time to understand the business at hand and provide educated implementation techniques for the whole team. The social media plan that Good2bSocial outlined for our brand has already proven successful with nearly 1000 additional Twitter followers & 500 Facebook fan page likes within one month of implementation.

Stacey Gordon
Managing Director, Luxury Attache

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Mark A. Cohen, Esq.

Guy has opened up my eyes to the power of social media as applied to professional services. He combines media savvy with an analytic rigor and creative energy. I would highly recommend him to any organization/individual keen to tap into the business potential of social media.

Mark A. Cohen, Esq. Adjunct Professor, Georgetown University Law Center

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Randy Levine, Esq.

 

 

Guy at Good2bSocial is very knowledgeable and hands on in teaching how to utilize Social Media. He helped develop our website, blog and all social media presences but takes it even one step further by coaching our team on how to be most effective as a voice of influence. I would highly recommend his talents and services.

Randy Levine, Esq. Founder, ESS Settlement Services

 

 

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Jenni Dickson

 

 

Guy has been a terrific resource for our marketing department and attorneys, helping us understand the ins and outs of social media for law firms. Through group and individual training sessions and consultations, Guy has supported us during the development and launch of a practice-specific microsite and two blogs, and has continued to help us navigate the world of social media well after launch…

Jenni Dickson Business Development and Marketing Manager, Patterson Belknap Webb & Tyler LLP

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Joshua Brinen, Esq.

Guy and Kevin are forward-thinking experts on not just how to market, but when to market, and what content to provide to effectively get your message across. As social media has come of age and into the forefront of marketing, Good2bSocial is perfectly positioned to harness that power…

Joshua Brinen, Esq. Managing Partner, Brinen & Associates

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Brian Schachter, Esq.

 

 

Working with Good2bSocial has completely revolutionized the customer-facing profile of my business. From designing a web/social-media strategy and platform, to full implementation, to on-going consulting, coaching and fine-tuning, I never knew all the things I was doing wrong until Good2bSocial showed me how easy it is to do it right.

Brian Schachter, Esq. Founder, Schachter & Levine, LLP

 

 

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Lily Shaw

 

 

I met Guy at the 2014 NALP conference in Seattle and my Executive Director and I knew instantly that he would be a great speaker for our Professional Development series at Twin cities Diversity in Practice, an association of 29 law firms and 14 corporate legal departments with a single mission: to attract, recruit, advance, and retain attorneys of color in the Twin Cities legal community…

Lily Shaw Program Director, Twin Cities Diversity in Practice

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Who We Work With

CORPORATE LAW FIRMS

From boutique and regional firms to the AmLaw 100, digital marketing bridges the gap between business law firms and prospective clients. Self-managed channels that share expertise and insights communicate your value directly to General Counsels, CFOs and CEOs, and industry influencers. A strong digital presence confirms that you are relevant, at the top of your game, and the right counsel and firm for the job.

Good2bSocial develops digital marketing strategies for business law firms that integrate with their larger marketing and business development plans. Using targeted multichannel campaigns, each with a singular focus, purpose and audience, we help B2B firms spotlight exceptional practices, subject-matter expertise and cross-functional industry teams without getting overshadowed by the larger firm brand.

We also make sure to identify early on what your firm wants to accomplish with digital marketing. According to your definition of success, we monitor and analyze your data as we go, and recommend actions to turn those results into new business.

 

 

 

CONSUMER LAW FIRMS

Law firms who provide personal or family legal services have a unique opportunity to use digital marketing and social media to bring in new business. Not only is digital marketing economical, it’s the only way to reach your audience in their exact moment of need, wherever they are in the world.

When a prospective client tries to verify your firm’s quality and track record online, your reputation is only as good as the first page of your search results. To get that next piece of business, you need to be at the top of the list.

Good2bSocial can help your firm appear to be the best solution to your prospect’s problems. Using a combination of proven digital marketing techniques and tools, which may include Pay-Per-Click advertising, SEO, social media, microsites and blogs, we keep your firm top-of-mind and high in the search rankings. As we go, we monitor your program and track your results, using real-time analytics to identify what’s working, what needs to be adjusted, and what methods are delivering the highest ROI.

 

 

 

COMPANIES IN THE LEGAL INDUSTRY

If you’re trying to reach a legal audience, digital marketing and social media provide an effective and economical way to raise your brand profile, promote your services, and build relationships.

Good2bSocial knows the legal market inside and out, and how to design a multichannel digital marketing strategy that attracts lawyers and law firms. Using tailored messages, focused content and targeted campaigns, we establish your company as a leader in the space, attract the attention of the media and generate new business opportunities.

Throughout, our team monitors your programs and platforms and helps you make informed decisions about which strategies are working, and what we can fine tune to enhance your industry influence and improve conversion rates.

 

 

 

INDIVIDUAL ATTORNEYS

Reputation and word of mouth are still the best ways to attract new clients. The reality, though, is that more and more of those impressions and conversations take place online, on devices and on social networks.

With digital marketing and social media, you can join your audience where they are, spread the word about your expertise and experience, and differentiate yourself from the pack. For minimal time, money and energy, you can create and distribute content that will transform you into an industry thought leader, which serves to generate media attention and new business.

Good2bSocial will get you up and running with a personal digital marketing strategy and plan, working all the angles from social media to SEO to blogs and microsites. We keep your networks active and distribute content consistently. Through daily monitoring and data analysis, we make sure you’re reaching the right people, your goals are accomplished and your time is well-used.

 

 

 

Corporate Law Firms

From boutique and regional firms to the AmLaw 100, digital marketing bridges the gap between business law firms and prospective clients. Self-managed channels that share expertise and insights communicate your value directly to General Counsels, CFOs and CEOs, and industry influencers. A strong digital presence confirms that you are relevant, at the top of your game, and the right counsel and firm for the job.

Good2bSocial develops digital marketing strategies for business law firms that integrate with their larger marketing and business development plans. Using targeted multichannel campaigns, each with a singular focus, purpose and audience, we help B2B firms spotlight exceptional practices, subject-matter expertise and cross-functional industry teams without getting overshadowed by the larger firm brand.

We also make sure to identify early on what your firm wants to accomplish with digital marketing. According to your definition of success, we monitor and analyze your data as we go, and recommend actions to turn those results into new business.

 

 

 

Consumer Law Firms

Law firms who provide personal or family legal services have a unique opportunity to use digital marketing and social media to bring in new business. Not only is digital marketing economical, it’s the only way to reach your audience in their exact moment of need, wherever they are in the world.

When a prospective client tries to verify your firm’s quality and track record online, your reputation is only as good as the first page of your search results. To get that next piece of business, you need to be at the top of the list.

Good2bSocial can help your firm appear to be the best solution to your prospect’s problems. Using a combination of proven digital marketing techniques and tools, which may include Pay-Per-Click advertising, SEO, social media, microsites and blogs, we keep your firm top-of-mind and high in the search rankings. As we go, we monitor your program and track your results, using real-time analytics to identify what’s working, what needs to be adjusted, and what methods are delivering the highest ROI.

 

 

 

Legal Industry Companies

If you’re trying to reach a legal audience, digital marketing and social media provide an effective and economical way to raise your brand profile, promote your services, and build relationships.

Good2bSocial knows the legal market inside and out, and how to design a multichannel digital marketing strategy that attracts lawyers and law firms. Using tailored messages, focused content and targeted campaigns, we establish your company as a leader in the space, attract the attention of the media and generate new business opportunities.

Throughout, our team monitors your programs and platforms and helps you make informed decisions about which strategies are working, and what we can fine tune to enhance your industry influence and improve conversion rates.

 

 

 

 

Individual Attorneys

Reputation and word of mouth are still the best ways to attract new clients. The reality, though, is that more and more of those impressions and conversations take place online, on devices and on social networks.

With digital marketing and social media, you can join your audience where they are, spread the word about your expertise and experience, and differentiate yourself from the pack. For minimal time, money and energy, you can create and distribute content that will transform you into an industry thought leader, which serves to generate media attention and new business.

Good2bSocial will get you up and running with a personal [digital marketing strategy] and plan, working all the angles from social media to SEO to blogs and microsites. We keep your networks active and distribute content consistently. Through daily monitoring and data analysis, we make sure you’re reaching the right people, your goals are accomplished and your time is well-used.

 

 

Ready to transform your business through digital marketing?

Work with us!