Google recently released a video ad, “We’re All Storytellers“ aimed primarily at people who make videos and the people who provide content for YouTube, the world’s second largest search engine. The video is one minute long and it makes those of us who try to tell engaging and heart-warming stories, feel warm and fuzzy.
The reality though is when corporations or businesses try to tell their stories or get their messages across – messages that are complex, cerebral and devoid of emotion, the ability to compose a story that resonates with people and engages them becomes harder to execute and to communicate..
The ability to communicate corporate messaging through visual story telling is becoming increasingly important. A well executed video or infographic can prove to be an extremely effective tool in conveying a message that is inspirational, engaging and sometimes funny. Connecting with your audience through visual storytelling is an effective content marketing strategy that is being employed by savvy companies worldwide.
A recent TED Talk by Andrew Stanton on Storytelling illustrates the complexity of being an effective storyteller. It highlights that you must think about the message, and the end of that story, before you ever start creating it. He likens storytelling to joke telling. Having done both on stage, I don’t agree that they are the same. I do agree however that there is a defined path once much carve before embarking on the journey.
Before you contemplate your next elevator pitch, your next cocktail conversation or even your next introduction through your brother-in-law, you need to define what is the current moment, the pressing message or the feeling you are trying to communicate through words or images.Continue Reading