by Guy Alvarez | Feb 17, 2017 | Content Marketing
Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement. The reality...
by Guy Alvarez | Jul 20, 2015 | Social Media
The channel Hillary Clinton and Donald Trump both used to announce their bids for the presidency is not on TV. It’s a place where anyone can upload videos, from the scrappiest amateurs to the highest paid professionals. It’s a platform that has already proven capable...
by Guy Alvarez | May 15, 2014 | Content Marketing
Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market...
