by Guy Alvarez | Jul 29, 2013 | Social Media
So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn...
by Guy Alvarez | Jul 15, 2013 | Social Media
I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm. She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to...