by Guy Alvarez | Jan 13, 2017 | Content Marketing
“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where...
by Guy Alvarez | Jul 13, 2015 | Social Media
Myth: Everyone in the professional world has a LinkedIn profile. Fact: 37 percent of AmLaw 100 Managing Partners do not have a profile on LinkedIn. We didn’t expect universal participation, but we were surprised to see that some of the most successful individuals in...
by Guy Alvarez | Apr 14, 2015 | Search Engine Marketing
I am currently in San Diego attending the Legal Marketing Association’s annual conference. The conference presents an opportunity for me to catch up with clients, colleagues and thought leaders in legal marketing and learn and discuss new strategies for lawyers...
by Guy Alvarez | Apr 9, 2015 | Social Media
“In order to be truly effective today, leaders in business must change how they engage, and in particular how they establish and maintain relationships via digital channels.” — Charlene Li, Founder & CEO Altimeter Group As digital marketing and social media...
by Good2bSocial | Mar 10, 2015 | Social Media
As we are undertaking a final review of the data for the 2014 Social Law Firm Index (which will be published later this month) one salient fact jumps out at us about how law firms are currently using social media. Among the ranks of the 100 largest law firms covered...
