by Guy Alvarez | Feb 9, 2018 | Content Marketing
“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where...
by Guy Alvarez | Jul 28, 2017 | Social Media
Many of the large law firms continue their growth by opening offices in countries outside the U.S. This strategy enables firm’s to enhance their ability to service clients anywhere around the world. Global expansion, however, presents a unique set of challenges...
by Guy Alvarez | Jul 21, 2017 | Social Media
You have a basic grasp of how Twitter works. You tweet at least occasionally, so you’re used to the 140 character limit and you know how to use hashtags effectively. You follow some other lawyers and share posts from legal blogs. Sometimes people respond and there’s a...
by Guy Alvarez | Jul 14, 2017 | Social Media
We’ve said it many times and we’ll say it again: lawyers who don’t use social media are missing out on a huge opportunity to market themselves and their firm. But we understand that the quantity and variety of social networks can be overwhelming to the newbie....
by Guy Alvarez | Jun 9, 2017 | Social Media
“If the world operates as one big market, every employee will compete with every person anywhere in the world who is capable of doing the same job. There are lots of them and many of them are hungry.” Andy Grove We work in a global economy. The rapid...
