by Guy Alvarez | May 18, 2018 | Social Media
The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never...
by Guy Alvarez | Sep 1, 2017 | Social Media
How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How...
by Guy Alvarez | Apr 23, 2014 | Social Media
By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social technologies for enhancing collaboration and...
