Tag: social law firms

A Post-Minksy Moment for Law?

Having survived a severe downturn in the years following the 2008 financial collapse, the legal business today remains unsure of its footing, stuck in a mode of transition and uncertainty.

The Future of Law: A Legal Visionary Pivots

In the course of our work as consultants in the legal market we have a chance to meet many interesting and talented people who are spurring innovation and driving market transformation. Mark Cohen is one of the standouts in this category. He is one of the most insightful people we know when it comes to […]

Why Law Firms need to Use Google+ for their Social Media Marketing

I recently gave a presentation to members of the New York chapter of  the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now what?” The audience was mostly comprised of marketers at top law firms who are focused on learning how to properly utilize social media and how to take their firm’s social media marketing to the next level. As is often […]

What Big Law Can Learn from Small Law?

One bit of intelligence we’ve gleaned from our research in the US and UK is that small law firms are just as active in the social arena (if not more so) than large law firms are. So this year, as we are in the midst of compiling a new Social Law Firm Index, we are going […]

Less Is More as Even White Shoe Firms Begin to Opt for the Shoebox

A recent article in the American Lawyer confirms a trend that we have long suspected was underway. In their latest real estate roundup AmLaw reports that firms are increasingly making due with smaller amounts of office space. (See the AmLaw story here.) The report quotes no less an expert than Sherry Cushman (the managing director of one […]

UK Lawyers Tweeting to the Top

Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social Law Firm Index – UK Edition, conducted jointly with the Ark Group, which is being released in early September, […]

How Law Firms Stand to Benefit as Social Technology Matures

The MIT Sloan Management Review and Deloitte have released their joint 2014 Social Business Global Executive Research Study. The major theme discussed in the report is the growing maturity of social business practices in the corporate world as more and more companies are moving beyond the marketing-focused orientation that characterizes the earlier stages of social […]

Getting Explicit About the Benefits of Tacit Knowledge

The ideas behind the social business movement are not new. In fact, people have been speculating about how the connected economy would impact the future of business for quite some time now. In 1999, way before the birth of social networks, a group of authors and bloggers put together a set of ninety five theses […]

When ROI Analysis Proves to be Superfluous

One of the biggest advantages of operating in the digital realm is the ready availability of data that makes it much easier to measure results. This is a boon for anyone using digital technology for a new business initiative, whether you’re rolling out a new app or platform or about to launch a social media […]