by Guy Alvarez | Dec 7, 2016 | Digital Marketing
Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for...
by Kierstin Vermeulen | Oct 13, 2016 | Search Engine Marketing
So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key...
