by Guy Alvarez | Jun 23, 2017 | Social Media
I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates...
by Guy Alvarez | Jun 9, 2017 | Social Media
“If the world operates as one big market, every employee will compete with every person anywhere in the world who is capable of doing the same job. There are lots of them and many of them are hungry.” Andy Grove We work in a global economy. The rapid...
by Good2bSocial | Mar 15, 2015 | Social Business
Earlier this month a major new study about collaboration in professional service firms, including big law firms, was released with much fanfare. Written by Heidi Gardner, a distinguished fellow at Harvard Law School’s Center for the Profession, the release of the...
by Guy Alvarez | Feb 2, 2015 | Social Media
As we have frequently observed in this blog, and as has been confirmed by our market research, most of the legal field is still operating in the Middle Ages when it comes to social media, whereas other industries have already entered into a full-blown Renaissance....
by Guy Alvarez | Jan 14, 2014 | Enterprise Social Network
In my last post, Why developing personal brands is crucial for professional services firms, I wrote about a book that I had recently read called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. In the book, the author writes...
