Tag: professional services

Why Developing Personal Brands is Crucial in Law Firms

I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess.  The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates his or her personal brand and thereby comes to play a key role as company representative […]

Has Social Media Replaced the Law Firm "Old Boy Network"?

“If the world operates as one big market, every employee will compete with every person anywhere in the world who is capable of doing the same job. There are lots of them and many of them are hungry.” Andy Grove We work in a global economy. The rapid evolution of technology has enabled the world to […]

How Can Social Technologies Help with Post Merger Integration?

Aaaah! The joys of fall. The leaves are turning, there’s a cool breeze in the air, kids are getting ready for Halloween, and the smell of mergers is in the air…. Wait? What? Yes, that’s right.  This fall we’re hearing lots of chatter about new possible mergers in the works in the legal marketplace.  It […]

Is Social Business a New Thing or Simply Knowledge Management Rebranded?

In the course of our ongoing efforts to spread the message to law firms and other professional service organizations about the inherent benefits of integrating social business technology into their daily practice, we receive a wide range of interesting feedback from our friends and contacts out there in the marketplace.  Most recently, we received this email […]

Why Social Media Advocacy is Critical for Professional Services Firms

I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm.  She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to establish a meaningful presence on social media.   And she seemed […]

Why Professional Services Firms need Enterprise Social Networks

Has the effective transfer of tacit knowledge become a reality? Thirteen years ago we lived in a different world. The hot buzzword back then was Knowledge Management. KM as defined by Wikipedia “comprises a range of strategies and practices used in an organisation to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences […]