SEO vs PPC for Law Firms: How They Work Together to Drive Growth
When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I choose to market my law firm?” But the truth is digital channels […]
What Factors Determine the Position of Your Ad on Google Ads?
Law Firm Pay-Per-Click Advertising When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm to everyone from the people in your local neighborhood to people on the other […]
6 Tips to Find the Best SEO Consultant For Lawyers
Finding the right SEO consultant for lawyers can seem like a daunting task. It’s difficult to tell one from another. Most seem to say the same thing and promise the same kind of results. Choosing the right one can mean a steady stream of new clients, but making a wrong choice can lead to questionable results […]
How Lawyers Can Spy on their Competitors to Gain an Advantage
The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital marketing, which is traditionally comprised of search engine optimization, social media, search advertising, social […]
Why Law Firm Search Marketing Helps Generate Leads
Is Law Firm Search Marketing Right For My Firm? To the uninitiated, rising to the top of the search engine food chain might seem like an example of Darwin’s principle of natural selection. However, there’s a tool that can be advantageous to your law firm search marketing strategy and bring your firm closer to the top […]