Tag: LinkedIn

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

One of the three targeting tools from LinkedIn’s Matched Audiences is Account Targeting. It’s a powerful targeting option that is a perfect match for business-to-business (B2B) marketing. Account Targeting enables you to put together a directory of up to 300,000 businesses and create specially targeted advertisements for that specific list. It is an account-based marketing […]

There is no better social platform to reach and engage with law firms than LinkedIn, especially now, when in-person networking is not an option. You’ve likely heard us tout the benefits of this channel before, but one of the best things about using LinkedIn is the ability to begin warm conversations with people. There is […]

Have you heard about Clubhouse? Even if you have, it’s unlikely you’ve joined the Clubhouse app. That’s because this new social media platform is banking on exclusivity. For now, users need an invite to join. The exclusive new audio-based app has taken over social media in recent months as the hottest new platform for networking […]

A Law Firm LinkedIn Showcase Page allows you to extend your firm’s Company Page presence by creating a dedicated child page to highlight specific aspects of the firm, a hot practice area, or to spotlight an initiative. People can then follow your Showcase Page as they follow any Company Page. In the short video tutorial […]

Do you wish you could get new clients just from your LinkedIn presence? Most professionals today have a LinkedIn account in order to keep connected with colleagues, recruit new employees, or even use advertising on the platform. However, a largely untapped opportunity is LinkedIn Groups for law firms. In this year’s Social Law Firm Index, we […]

Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry. “You don’t understand how bad it is. At a recent conference, […]

The “new” LinkedIn debuted earlier this year to less than stellar reviews. But it’s not all bad. We’re here to help you navigate some of the less intuitive features and highlight some of the improvements. For profile tips including headline, summary, job description, and using rich media, check out LinkedIn’s New Look: What Lawyers Need […]

LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn’s database is still at the core of the platform. Not only had functionality changed, but so has the way your profile […]

Having an article featured on LinkedIn Pulse can create instant visibility and extend the reach of your law firm’s online presence. It is one of the most effective ways to reach both businesses and other professionals across the country, and across the globe. It can bring your law firm many benefits ranging from new leads […]

When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter and LinkedIn best practices for law […]

37 percent of AmLaw 100 Managing Partners do not have a profile on LinkedIn!