by Alan Schneider | Nov 17, 2016 | Search Engine Marketing
Law Firm Online Advertising If your law firm is using any type of paid online advertising, especially pay-per-click (PPC), an essential part of your marketing strategy should be setting up landing pages that convert visitors from those ads into leads and clients. An...
by Robert Sztybel | Nov 9, 2016 | SEO
Most law firms and website owners understand the concept of a keyword as it pertains to websites and search engines. When it comes to law firm SEO, however, many legal marketers fail to understand the difference between keywords and long-tail keywords. If you’re not...
by Kierstin Vermeulen | Oct 20, 2016 | Social Media
Social media has become an essential part of an inbound marketing strategy. It doesn’t just give your law firm access to the largest collective audience on the planet, it gives you an unprecedented ability to research and target your desired prospects. While it is...
by Robert Sztybel | Oct 12, 2016 | Case Study
Case Study: Joshua Brinen, Brinen & Associates “Meet people; press flesh; get gigs.” According to Joshua Brinen, the age-old process of marketing and lead generation for lawyers hasn’t changed much throughout the years. Yet the entire dynamic of how lawyers like...
by Good2bSocial | Feb 27, 2014 | Social Media
How can lawyers use social media to generate new leads? Yesterday I was invited to be a guest speaker on Esquire Coaching’s weekly BlogTalkRadio show to talk about this topic. The host and founder of Esquire Coaching, Ann Jenrette-Thomas, is an attorney,...
