by Kevin Vermeulen | Aug 7, 2017 | Digital Marketing
Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could...
by Guy Alvarez | Feb 23, 2017 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Kierstin Vermeulen | Jan 12, 2017 | Social Media
The typical law student is part of the millennial generation that is constantly on social media. Between Facebook, Twitter, LinkedIn and Instagram there is a wealth of people to engage and content to explore. Law students use these social networks to connect with...
by Kevin Vermeulen | Jan 10, 2017 | SEO
Law Firm SEO Market Research While keyword research is one of the most important aspects of good search engine optimization (SEO) for any law firm, to start there is like starting to read a book from the second chapter. Keyword research is a fundamental part of SEO,...
by Kevin Vermeulen | Dec 15, 2016 | SEO
SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your...
