What are Microsites and Why Should Your Law Firm Have One?
Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical microsite contains highly targeted content intended to showcase a firm initiative, attorney bios, or to […]
The Ultimate Checklist for Building a Great Law Firm Website
Your law firm’s website is, without a doubt, the most important piece of virtual real estate you own. In the modern world, the website has taken the place of a polite receptionist, an impeccably decorated office and a firm, confident, welcoming handshake. Potential clients will form their first impression of you and your firm long […]
5 Easy Ways To Speed Up Your Law Firm’s Website
The speed at which your law firm’s website loads can have a tremendous impact on how your visitors react to it. We live in a world of instant gratification, and that’s exactly what visitors expect. A one second delay can be the difference between someone staying and looking through your content, or leaving. Research shows […]
Why Lawyers Should Avoid Black Hat SEO Companies
When it comes time to make decisions about who is going to handle SEO (search engine optimization) for your law firm’s website, it’s extremely important to make sure that you’re dealing with a reputable person or agency. The wrong choice can lead to not just poor results, but actual damage, up to and including getting […]
The 7 Most Important Ranking Factors for Law Firm Websites
How do search engines determine the relevancy of your firm’s website? We all understand the basics of how Internet search engines work. We type in words, phrases or questions, and the search engine returns a list of results that it deems relevant to what we are searching for. However, most marketers and lawyers do not […]
Is Your Website Optimized for Mobile? It Better Be!
Google is now giving ranking preference to sites that are mobile-friendly.