by Tim Baran | Aug 21, 2017 | Legal Marketing
Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers,...
by Guy Alvarez | Aug 11, 2017 | Social Media
Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor...
by Tim Baran | Feb 20, 2017 | Legal Marketing
“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S....
by Guy Alvarez | Feb 10, 2017 | Social Media
Social media optimization for law firms I have spoken with several firms recently that are in the midst of a major website redesign effort. Frankly, I’m glad to see firms are finally moving to retire the old “brochure” layout in favor of adopting new...
by Kierstin Vermeulen | Nov 30, 2016 | Content Marketing
Building a house requires the right tools to get the job done. So does constructing a content marketing campaign. It’s important for your law firm to carefully select what goes in its toolbox, so we’ve put together a list of the best content marketing tools for law...
