Tag: law firm marketing

Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its […]

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S. Bank Remember the days when the marketing […]

Social media optimization for law firms I have spoken with several firms recently that are in the midst of a major website redesign effort. Frankly, I’m glad to see firms are finally moving to retire the old “brochure” layout in favor of adopting new functionality as well as a more contemporary look and feel. If […]

Building a house requires the right tools to get the job done. So does constructing a content marketing campaign. It’s important for your law firm to carefully select what goes in its toolbox, so we’ve put together a list of the best content marketing tools for law firms for creating, curating, and measuring content. CREATE Creating strong […]

Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a professional party planner to pull […]

Our study on the extent and effectiveness of social media usage by large U.S. law firms.

Google + communities can be very effective in reaching a target audience of business decision makers.

Findings from the 2013 social law firm study and white paper This is the first in a series of posts that will highlight some of the findings of the Social Law Firm Study and White Paper. The study was jointly conducted by Above the Law and Good2bSocial from June-October 2013. This White Paper,  “The Social […]