What Factors Determine the Position of Your Ad on Google Ads?
Law Firm Pay-Per-Click Advertising When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm to everyone from the people in your local neighborhood to people on the other […]
AdWords for Lawyers: How to Setup Conversion Tracking
There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking to measure results. Without conversion tracking, you are basically flying blind. Conversion […]