by Good2bSocial | Aug 22, 2017 | Search Engine Marketing
Alan Schneider is the Director of Paid Search at Good2bSocial. He is a 14-year search engine marketing (SEM) veteran and the former co-owner of Mr-SEO.com. Alan manages paid search on the AdWords and Bing Ads platforms for all of Good2bSocial’s clients. Podcast...
by Kevin Vermeulen | Jan 4, 2017 | Search Engine Marketing
Law Firm Pay-Per-Click Advertising When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm...
by Alan Schneider | Nov 8, 2016 | Search Engine Marketing
There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking...
