Tag: digital marketing

Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the social media giant offers targeting options that no other advertising platform can match. If your […]

Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and […]

Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical microsite contains highly targeted content intended to showcase a firm initiative, attorney bios, or to […]

Content helps to build your brand, establish expertise, develop trust, and generate leads. Whether you’re a startup tech company or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas, formats, and […]

The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and marketing in the digital world, it can […]

Content helps to promote your brand, establish expertise, and build trust. Whether you’re a tech startup or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas and formats to throw into […]

A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was […]

Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm provides and the issues your clients face. In general, sites that appear higher in search results will receive more […]

Marketing professionals at companies serving the legal industry face unique challenges — and rewards — every day. We reached out to Kate Hutchinson, Senior Marketing Manager at Complete Discovery Source, Inc., (CDS) to find out how the company employs digital marketing and social media strategies to promote their brand, build relationships, and get clients.  Thanks for agreeing to do the interview, Kate. […]

Blogging helps you become established as an expert in your area(s) of practice. It provides useful information for those in need. And, as you become a trusted resource, potential clients and referral sources engage. But you already know that and the only thing holding you back is the time to write. Here’s some help.  First, […]

Law firm digital marketing strategies have evolved significantly during the last year and are being employed by thousands of law firms and lawyers to engage with their target audiences. Savvy law firms and lawyers realize the importance of digital marketing and are using it effectively to generate new business and enhance their thought leadership positions. […]

Twitter is one of the easiest social network platforms to use. Millions of users check in every day to learn, share, and engage. Twitter is also an effective marketing platform for businesses. But things move fast, and it can be hard to track exactly what is happening. The key to getting the most out of […]