Tag: covid-19

Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business professionals working remotely, Zoom became one of the more popular options for putting together meetings with […]

COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a lot of marketers are still struggling.  To combat […]

Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders. The question then becomes, “How do we as lawyers use video […]

It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics that will distinguish your firm from the others in the midst […]

COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive into the fifteen Canadian law firms that in our opinion have raised the bar […]

Your law firm’s pre-pandemic content marketing strategy won’t work in this new world. Now, your firm’s content marketing should focus on exhibiting your integrity through genuine attempts to help your clients and future clients, otherwise you risk coming off as irrelevant or tone-deaf. Here are a few thoughts on how your law firm should adjust […]

With the World Health Organization (WHO) announcing the coronavirus as a global pandemic and implementing social distancing and quarantine standards, law firms are going the extra mile in communicating with clients and prospects to ensure they understand all of the associated legal and business implications of COVID-19.  Our team has been reviewing law firm websites […]

Chances are, you’re reading this from your laptop or phone at home. As the Coronavirus has expanded, wreaking havoc on firms’ typical day-to-day, most lawyers have gotten more comfortable working remotely. Even those who traditionally haven’t worked from home are finding innovative ways to make remote work easier. If you are hoping to not just […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. In light of the new reality, law firm marketers have to be realistic about the behavior and tendencies of social media users and the implications for marketing. Communications need to adapt to address the real-time issues […]