by Vondrae McCoy | Oct 19, 2020 | Digital Marketing
Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business...
by Madeline Miller | Jul 21, 2020 | Podcast
On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its...
by Noreen Fishman | Jun 30, 2020 | Digital Marketing
COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a...
by Vondrae McCoy | Jun 5, 2020 | Content Marketing
Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders....
by Talia Schwartz | Jun 4, 2020 | Digital Marketing
It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics...
