The Top 8 Digital Marketing Trends for Law Firms in 2017
Law firm digital marketing strategies have evolved significantly during the last year and are being employed by thousands of law firms and lawyers to engage with their target audiences. Savvy law firms and lawyers realize the importance of digital marketing and are using it effectively to generate new business and enhance their thought leadership positions. […]
How To Use Google Analytics To Measure The Impact Of Your Law Firm Website
Google Analytics for Law Firms If you want to know what kind of impact your website and marketing efforts have made, you need to know which statistics to look at. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google Analytics gives you so […]
Using Content Marketing to Increase ROI for Your Law Firm
We’ve stressed in previous blog posts the importance of creating content to market your law firm. This time, we’re providing a quick refresher course on the steps your law firm should take to increase the return on investment for its content marketing efforts. Step One: Create Quality Content. The Content Marketing Institute’s Michael Brenner recently […]
A Lawyer’s Call to Marketing
Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of global litigation funding firm Bentham IMF. […]
In-House Counsel Care About Content, Not Awards
I recently attended the Legal Marketing Association – New York Chapter’s annual General Counsel Forum. As usual, the event was very well attended by marketing professionals at some of the leading law firms in the country. This year’s forum featured a panel that included: Marla Alhadeff, deputy general counsel and global head of litigation and […]
3 Steps to Developing a Law Firm Content Marketing Strategy
Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development objectives. 1. Create a content mission statement A content mission statement is a great […]