The Biggest Mistake Law Firms Are Making Online: Not Thinking Like Their Clients
“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]
Five Reasons Why Client Journey Mapping Really Matters
Customer or Client Journey Mapping is the hot new concept in legal marketing. Yet some question whether it’s simply a fancy tool with a fancy name used by consultants to sell law firms something they either don’t need or already know how to do. Some argue that the path to hiring a law firm is […]
The Biggest Mistake Law Firms Are Making Online: Not Thinking Like Their Clients
“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]
Marketing Automation: The Next Frontier for Law Firm Marketing
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates Law firms, although well behind most corporations in their use of and adoption of new technology, […]