by Guy Alvarez | Feb 9, 2018 | Content Marketing
“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where...
by Guest | May 31, 2017 | Legal Marketing
Customer or Client Journey Mapping is the hot new concept in legal marketing. Yet some question whether it’s simply a fancy tool with a fancy name used by consultants to sell law firms something they either don’t need or already know how to do. Some argue that the...
by Guy Alvarez | Jan 13, 2017 | Content Marketing
“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where...
by Guy Alvarez | Jul 16, 2014 | Digital Marketing
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates Law...
