Law Firm Social Media Strategy: The Ultimate Checklist
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. That said, some law firms still struggle to implement effective social media marketing strategies that […]
A 10-Step Checklist for Writing Law Firm Blog Posts
An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, law firm blog posts serve several purposes. To name just a few, a blog: Allows for easy creation and management of content Gives lawyers a platform to publish thought leadership pieces Gives […]
The Ultimate Checklist for Building a Great Law Firm Website
Your law firm’s website is, without a doubt, the most important piece of virtual real estate you own. In the modern world, the website has taken the place of a polite receptionist, an impeccably decorated office and a firm, confident, welcoming handshake. Potential clients will form their first impression of you and your firm long […]
An SEO Checklist for Law Firms
Search engine optimization (SEO) is an essential part of any law firm’s online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time. Implementing SEO and achieving good results is not always easy. […]
An Email Marketing Checklist for Law Firms
In the world of digital marketing, email marketing is, without a doubt, the most effective way to convert contacts and leads into clients. With email you have the opportunity to create a one-on-one conversation that instills trust and brings leads and potential clients closer. Most of all, once you have someone’s email address, you have […]